The use of social media in sales: individual organizational antecedents and the role of customer engagement / Azra Hannani Adni
Social media usage among customers has greatly increased. With an average daily time spent on social media sites of 121.18 minutes in 2012—an increase of 37% from the year before—people spent more time there than on any other type of website. Researchers are driven by this tendency to learn how to u...
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| Format: | Book Section |
| Language: | en |
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Perpustakaan Tun Abdul Razak, Universiti Teknologi MARA Sarawak
2022
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| Online Access: | https://ir.uitm.edu.my/id/eprint/65360/1/65360.pdf https://ir.uitm.edu.my/id/eprint/65360/ |
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