How trust moderates social media engagement and brand equity / Sharifah Ramiezah Wan Za'aba

Social media offers consumers with an online "soapbox" through which they can disseminate and advertise their personal product and service ratings. This type of behavior is especially important among young customers, whose brand selections are significantly affected by their peers and frie...

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Bibliographic Details

Main Author:	Wan Za'aba, Sharifah Ramiezah
Other Authors:	Jack, Suriani
Format:	Book Section
Language:	en
Published:	Perpustakaan Tun Abdul Razak, Universiti Teknologi MARA Sarawak 2022
Subjects:	H Social Sciences (General) Study and teaching. Research Business Management T Technology (General)
Online Access:	https://ir.uitm.edu.my/id/eprint/65187/1/65187.pdf https://ir.uitm.edu.my/id/eprint/65187/
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