How trust moderates social media engagement and brand equity / Sharifah Ramiezah Wan Za'aba
Social media offers consumers with an online "soapbox" through which they can disseminate and advertise their personal product and service ratings. This type of behavior is especially important among young customers, whose brand selections are significantly affected by their peers and frie...
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| Format: | Book Section |
| Language: | en |
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Perpustakaan Tun Abdul Razak, Universiti Teknologi MARA Sarawak
2022
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| Online Access: | https://ir.uitm.edu.my/id/eprint/65187/1/65187.pdf https://ir.uitm.edu.my/id/eprint/65187/ |
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| _version_ | 1833073113014730752 |
|---|---|
| author | Wan Za'aba, Sharifah Ramiezah |
| author2 | Jack, Suriani |
| author_facet | Jack, Suriani Wan Za'aba, Sharifah Ramiezah |
| author_sort | Wan Za'aba, Sharifah Ramiezah |
| building | Tun Abdul Razak Library |
| collection | Institutional Repository |
| content_provider | Universiti Teknologi Mara |
| content_source | UiTM Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | Social media offers consumers with an online "soapbox" through which they can disseminate and advertise their personal product and service ratings. This type of behavior is especially important among young customers, whose brand selections are significantly affected by their peers and friends. |
| format | Book Section |
| id | my.uitm.ir-65187 |
| institution | Universiti Teknologi Mara |
| language | en |
| publishDate | 2022 |
| publisher | Perpustakaan Tun Abdul Razak, Universiti Teknologi MARA Sarawak |
| record_format | eprints |
| spelling | my.uitm.ir-651872022-08-09T09:03:20Z https://ir.uitm.edu.my/id/eprint/65187/ How trust moderates social media engagement and brand equity / Sharifah Ramiezah Wan Za'aba Wan Za'aba, Sharifah Ramiezah H Social Sciences (General) Study and teaching. Research Business Management T Technology (General) Social media offers consumers with an online "soapbox" through which they can disseminate and advertise their personal product and service ratings. This type of behavior is especially important among young customers, whose brand selections are significantly affected by their peers and friends. Perpustakaan Tun Abdul Razak, Universiti Teknologi MARA Sarawak Jack, Suriani 2022-07 Book Section PeerReviewed text en https://ir.uitm.edu.my/id/eprint/65187/1/65187.pdf How trust moderates social media engagement and brand equity / Sharifah Ramiezah Wan Za'aba. (2022) In: Article Review : Social Media in Business Records. Perpustakaan Tun Abdul Razak, Universiti Teknologi MARA Sarawak, Sarawak, pp. 24-26. |
| spellingShingle | H Social Sciences (General) Study and teaching. Research Business Management T Technology (General) Wan Za'aba, Sharifah Ramiezah How trust moderates social media engagement and brand equity / Sharifah Ramiezah Wan Za'aba |
| title | How trust moderates social media engagement and brand equity / Sharifah Ramiezah Wan Za'aba |
| title_full | How trust moderates social media engagement and brand equity / Sharifah Ramiezah Wan Za'aba |
| title_fullStr | How trust moderates social media engagement and brand equity / Sharifah Ramiezah Wan Za'aba |
| title_full_unstemmed | How trust moderates social media engagement and brand equity / Sharifah Ramiezah Wan Za'aba |
| title_short | How trust moderates social media engagement and brand equity / Sharifah Ramiezah Wan Za'aba |
| title_sort | how trust moderates social media engagement and brand equity / sharifah ramiezah wan za'aba |
| topic | H Social Sciences (General) Study and teaching. Research Business Management T Technology (General) |
| url | https://ir.uitm.edu.my/id/eprint/65187/1/65187.pdf https://ir.uitm.edu.my/id/eprint/65187/ |
| url_provider | http://ir.uitm.edu.my/ |