Social media use and value creation in the digital landscape: a dynamic capabilities perspective / Sharifah Ramiezah binti Wan Za'aba
The way enterprises and customers engage and exchange value has changed as a result of digitalization. While increased digitalization provides benefits for businesses, it also poses substantial obstacles. Managers encounter complicated and fast changing markets, but lack the specialised knowledge re...
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| Format: | Book Section |
| Language: | en |
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Perpustakaan Tun Abdul Razak, Universiti Teknologi MARA Sarawak
2022
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| Online Access: | https://ir.uitm.edu.my/id/eprint/65163/1/65163.pdf https://ir.uitm.edu.my/id/eprint/65163/ |
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| Summary: | The way enterprises and customers engage and exchange value has changed as a result of digitalization. While increased digitalization provides benefits for businesses, it also poses substantial obstacles. Managers encounter complicated and fast changing markets, but lack the specialised knowledge required to comprehend these changes and cope with them. |
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