The effect of endorsement appeals in advertisement on food buyers’ purchase intention / Wan Nazriah Wan Nawawi ... [et al.]

Advertising is one of the modes of communication that influences the actions of the targeted market. It is crucial that companies understand the marketing communication tools that best suit their target customers. This study aims to determine the influence of endorsement appeals in advertising on th...

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Bibliographic Details

Main Authors:	Wan Nawawi, Wan Nazriah, Ramli, Noorazlin, Anuar, Jazira, Mohd Kamal, Malina Hanum, Adzmy, Azahar
Format:	Article
Language:	en
Published:	Universiti Teknologi MARA Cawangan Pulau Pinang 2022
Subjects:	Marketing Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty
Online Access:	https://ir.uitm.edu.my/id/eprint/62417/1/62417.pdf https://ir.uitm.edu.my/id/eprint/62417/ http://ejssh.uitm.edu.my
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