Factors that influence Muslim's intention to purchase non-Muslim's halal food in Kangar / Hanif Omar Baki

To investigate the determinant factors that consumers may consider in buying Halal food produced by non-Muslim manufacturers in Kangar area. A field survey carried out with the help of a questionnaire constructed by using a modified Likert-scale. A total of 50 set of questionnaires were distributed...

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Bibliographic Details

Main Author:	Omar Baki, Hanif
Format:	Student Project
Language:	en
Published:	2017
Subjects:	H Social Sciences (General) HF Commerce Consumer satisfaction Malaysia Research Citizen participation Statistical methods
Online Access:	https://ir.uitm.edu.my/id/eprint/62107/1/62107.pdf https://ir.uitm.edu.my/id/eprint/62107/
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