Factors that influence Muslim's intention to purchase non-Muslim's halal food in Kangar / Hanif Omar Baki
To investigate the determinant factors that consumers may consider in buying Halal food produced by non-Muslim manufacturers in Kangar area. A field survey carried out with the help of a questionnaire constructed by using a modified Likert-scale. A total of 50 set of questionnaires were distributed...
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| Format: | Student Project |
| Language: | en |
| Published: |
2017
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| Online Access: | https://ir.uitm.edu.my/id/eprint/62107/1/62107.pdf https://ir.uitm.edu.my/id/eprint/62107/ |
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