A study on the effectiveness of user-generated content travel site towards potential tourist in Melaka / Nuramira Idris, Qairawani Zainal and Nurul Alia ‘Aqilah Hamdan

Through social media applications, consumers are increasingly participating in information processes. When booking a journey, consumer opinions exchanged via modern media shape the reputation of enterprises like travel agencies and thus have a major impact on the decision to book a journey. User-Gen...

Full description

Bibliographic Details

Main Authors:	Idris, Nuramira, Zainal, Qairawani, Hamdan, Nurul Alia ‘Aqilah
Format:	Student Project
Language:	en
Published:	2014
Subjects:	Travel and the state. Tourism Melaka Electronic information resource searching
Online Access:	https://ir.uitm.edu.my/id/eprint/60574/1/60574.pdf https://ir.uitm.edu.my/id/eprint/60574/
Tags:	Add Tag No Tags, Be the first to tag this record!