Students push and pull factors towards visiting Melaka / Nura Adila Mazlan, Siti Farizah Nordin and Wardiah Abdul Halim
This study is about travel motivation among students push and pull factors towards visiting Melaka. The problem of study is despite the increasing in market size of young travellers (students), their desire to travel is little known about their actual travel motivation. Firstly this study is to iden...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Student Project |
| Language: | en |
| Published: |
2016
|
| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/60437/1/60437.pdf https://ir.uitm.edu.my/id/eprint/60437/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1833071837050830848 |
|---|---|
| author | Mazlan, Nura Adila Nordin, Siti Farizah Abdul Halim, Wardiah |
| author_facet | Mazlan, Nura Adila Nordin, Siti Farizah Abdul Halim, Wardiah |
| author_sort | Mazlan, Nura Adila |
| building | Tun Abdul Razak Library |
| collection | Institutional Repository |
| content_provider | Universiti Teknologi Mara |
| content_source | UiTM Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | This study is about travel motivation among students push and pull factors towards visiting Melaka. The problem of study is despite the increasing in market size of young travellers (students), their desire to travel is little known about their actual travel motivation. Firstly this study is to identify the highest and the lowest of push and pull factor towards students’ motivation to travel. Next this study is to identify students demographic towards student motivation factor and to know the overall push and pull factor that motivate students to travel. Based on literature review surrounding the topic, push and pull motivation factors are used to develop theoretical framework. These factor include novelty, culture, adventure, escape, relaxation, social contact and destination attractions. This study was conducted at UiTM Melaka Kampus Bandaraya among the students from two different faculties at the campus. This study was used non probability sampling and convenience sampling. Three questions were examine using quantitative data analysis. Results indicated that the students state relaxation as main motivation to visit Melaka. Meanwhile, the students show that the local food is main motivations that attract them to visit Melaka. The policy implications emerging from the findings are discussed. These include the university, researcher, government and industry player. |
| format | Student Project |
| id | my.uitm.ir-60437 |
| institution | Universiti Teknologi Mara |
| language | en |
| publishDate | 2016 |
| record_format | eprints |
| spelling | my.uitm.ir-604372022-06-17T03:48:05Z https://ir.uitm.edu.my/id/eprint/60437/ Students push and pull factors towards visiting Melaka / Nura Adila Mazlan, Siti Farizah Nordin and Wardiah Abdul Halim Mazlan, Nura Adila Nordin, Siti Farizah Abdul Halim, Wardiah Travel. Voyages and travels (General) Travel and state. Tourism Melaka Universiti Teknologi MARA This study is about travel motivation among students push and pull factors towards visiting Melaka. The problem of study is despite the increasing in market size of young travellers (students), their desire to travel is little known about their actual travel motivation. Firstly this study is to identify the highest and the lowest of push and pull factor towards students’ motivation to travel. Next this study is to identify students demographic towards student motivation factor and to know the overall push and pull factor that motivate students to travel. Based on literature review surrounding the topic, push and pull motivation factors are used to develop theoretical framework. These factor include novelty, culture, adventure, escape, relaxation, social contact and destination attractions. This study was conducted at UiTM Melaka Kampus Bandaraya among the students from two different faculties at the campus. This study was used non probability sampling and convenience sampling. Three questions were examine using quantitative data analysis. Results indicated that the students state relaxation as main motivation to visit Melaka. Meanwhile, the students show that the local food is main motivations that attract them to visit Melaka. The policy implications emerging from the findings are discussed. These include the university, researcher, government and industry player. 2016 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/60437/1/60437.pdf Students push and pull factors towards visiting Melaka / Nura Adila Mazlan, Siti Farizah Nordin and Wardiah Abdul Halim. (2016) [Student Project] <http://terminalib.uitm.edu.my/60437.pdf> (Unpublished) |
| spellingShingle | Travel. Voyages and travels (General) Travel and state. Tourism Melaka Universiti Teknologi MARA Mazlan, Nura Adila Nordin, Siti Farizah Abdul Halim, Wardiah Students push and pull factors towards visiting Melaka / Nura Adila Mazlan, Siti Farizah Nordin and Wardiah Abdul Halim |
| title | Students push and pull factors towards visiting Melaka / Nura Adila Mazlan, Siti Farizah Nordin and Wardiah Abdul Halim |
| title_full | Students push and pull factors towards visiting Melaka / Nura Adila Mazlan, Siti Farizah Nordin and Wardiah Abdul Halim |
| title_fullStr | Students push and pull factors towards visiting Melaka / Nura Adila Mazlan, Siti Farizah Nordin and Wardiah Abdul Halim |
| title_full_unstemmed | Students push and pull factors towards visiting Melaka / Nura Adila Mazlan, Siti Farizah Nordin and Wardiah Abdul Halim |
| title_short | Students push and pull factors towards visiting Melaka / Nura Adila Mazlan, Siti Farizah Nordin and Wardiah Abdul Halim |
| title_sort | students push and pull factors towards visiting melaka / nura adila mazlan, siti farizah nordin and wardiah abdul halim |
| topic | Travel. Voyages and travels (General) Travel and state. Tourism Melaka Universiti Teknologi MARA |
| url | https://ir.uitm.edu.my/id/eprint/60437/1/60437.pdf https://ir.uitm.edu.my/id/eprint/60437/ |
| url_provider | http://ir.uitm.edu.my/ |