Online shopping orientation among tourism students in UiTM / Diyana Abd. Rohman, Norazuwaaireen Othman and Zafirah Noorsharifuzan

Consumer behavior is a specific cultural and it is still unclear whether the findings of the reports about the consumer online purchase intention in foreign countries can be implemented directly in a cultural of UiTM. In order to fulfill the gap in the literature regarding the consumer online purcha...

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Bibliographic Details

Main Authors:	Abd. Rohman, Diyana, Othman, Norazuwaaireen, Noorsharifuzan, Zafirah
Format:	Thesis
Language:	en
Published:	2015
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives Electronic commerce
Online Access:	https://ir.uitm.edu.my/id/eprint/59945/1/59945.pdf https://ir.uitm.edu.my/id/eprint/59945/
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