Online purchasing behaviour among the younger generation / Cheong Su Ling and Susan Chin Tee Suan
The purpose of this study is to examine the online purchasing behaviour of the younger generation. A total of 300 people took part in this survey. It was found that a majority from the online shoppers are from the urban areas and that they purchase goods online at least once a month. Security issues...
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| Format: | Article |
| Language: | en |
| Published: |
2012
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/5930/2/5930.pdf https://ir.uitm.edu.my/id/eprint/5930/ |
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| _version_ | 1833058398691655680 |
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| author | Cheong, Su Ling Chin, Susan Tee Suan |
| author_facet | Cheong, Su Ling Chin, Susan Tee Suan |
| author_sort | Cheong, Su Ling |
| building | Tun Abdul Razak Library |
| collection | Institutional Repository |
| content_provider | Universiti Teknologi Mara |
| content_source | UiTM Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | The purpose of this study is to examine the online purchasing behaviour of the younger generation. A total of 300 people took part in this survey. It was found that a majority from the online shoppers are from the urban areas and that they purchase goods online at least once a month. Security issues are still the main concern of online shoppers. |
| format | Article |
| id | my.uitm.ir-5930 |
| institution | Universiti Teknologi Mara |
| language | en |
| publishDate | 2012 |
| record_format | eprints |
| spelling | my.uitm.ir-59302022-09-15T03:22:16Z https://ir.uitm.edu.my/id/eprint/5930/ Online purchasing behaviour among the younger generation / Cheong Su Ling and Susan Chin Tee Suan Cheong, Su Ling Chin, Susan Tee Suan Retail trade Purchasing. Selling. Sales personnel. Sales executives The purpose of this study is to examine the online purchasing behaviour of the younger generation. A total of 300 people took part in this survey. It was found that a majority from the online shoppers are from the urban areas and that they purchase goods online at least once a month. Security issues are still the main concern of online shoppers. 2012 Article NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/5930/2/5930.pdf Online purchasing behaviour among the younger generation / Cheong Su Ling and Susan Chin Tee Suan. (2012) |
| spellingShingle | Retail trade Purchasing. Selling. Sales personnel. Sales executives Cheong, Su Ling Chin, Susan Tee Suan Online purchasing behaviour among the younger generation / Cheong Su Ling and Susan Chin Tee Suan |
| title | Online purchasing behaviour among the younger generation / Cheong Su Ling and Susan Chin Tee Suan |
| title_full | Online purchasing behaviour among the younger generation / Cheong Su Ling and Susan Chin Tee Suan |
| title_fullStr | Online purchasing behaviour among the younger generation / Cheong Su Ling and Susan Chin Tee Suan |
| title_full_unstemmed | Online purchasing behaviour among the younger generation / Cheong Su Ling and Susan Chin Tee Suan |
| title_short | Online purchasing behaviour among the younger generation / Cheong Su Ling and Susan Chin Tee Suan |
| title_sort | online purchasing behaviour among the younger generation / cheong su ling and susan chin tee suan |
| topic | Retail trade Purchasing. Selling. Sales personnel. Sales executives |
| url | https://ir.uitm.edu.my/id/eprint/5930/2/5930.pdf https://ir.uitm.edu.my/id/eprint/5930/ |
| url_provider | http://ir.uitm.edu.my/ |