Consumer ethnocentrism among government servants in Kota Bharu towards buying automobile / Hatinah Abu Bakar ... [et. al]
This study attempts to identify consumer ethnocentrism among government servants in Kota Bharu, Kelantan when buying automobile. The objectives of this study are to identify the level of ethnocentrism among the samples and investigate whether products, prices, dealers, promotions and personal factor...
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| Format: | Article |
| Language: | en |
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2011
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| Online Access: | https://ir.uitm.edu.my/id/eprint/5906/2/5906.pdf https://ir.uitm.edu.my/id/eprint/5906/ |
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| _version_ | 1833058396854550528 |
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| author | Abu Bakar, Hatinah Abdullah, Fatihah Norazami Wan Husin, Wan Zakiyatussariroh Yusoff, Zulkarnain Salleh, Muhammad Shukri |
| author_facet | Abu Bakar, Hatinah Abdullah, Fatihah Norazami Wan Husin, Wan Zakiyatussariroh Yusoff, Zulkarnain Salleh, Muhammad Shukri |
| author_sort | Abu Bakar, Hatinah |
| building | Tun Abdul Razak Library |
| collection | Institutional Repository |
| content_provider | Universiti Teknologi Mara |
| content_source | UiTM Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | This study attempts to identify consumer ethnocentrism among government servants in Kota Bharu, Kelantan when buying automobile. The objectives of this study are to identify the level of ethnocentrism among the samples and investigate whether products, prices, dealers, promotions and personal factors have an impact on consumer ethnocentrism in buying automobiles and to assess personal relationship with level of ethnocentrism. The research tool used was in the form of a questionnaire. Based on the responses from respondents, it can be concluded that the level of ethnocentrism among respondents is low. This study revealed that factors influencing consumer ethnocentrism among government servants in Kota Bharu, Kelantan, were products, prices and promotions. To test the relationship between personal and ethnocentrism, Pearson-Chi square was used and the analysis revealed a significant relationship between age and level of education with ethnocentrism in choosing automobiles. |
| format | Article |
| id | my.uitm.ir-5906 |
| institution | Universiti Teknologi Mara |
| language | en |
| publishDate | 2011 |
| record_format | eprints |
| spelling | my.uitm.ir-59062023-11-17T03:33:10Z https://ir.uitm.edu.my/id/eprint/5906/ Consumer ethnocentrism among government servants in Kota Bharu towards buying automobile / Hatinah Abu Bakar ... [et. al] Abu Bakar, Hatinah Abdullah, Fatihah Norazami Wan Husin, Wan Zakiyatussariroh Yusoff, Zulkarnain Salleh, Muhammad Shukri Societal groups, ethnocentrism, diplomacy, warfare, etc. Motor vehicles. Cycles This study attempts to identify consumer ethnocentrism among government servants in Kota Bharu, Kelantan when buying automobile. The objectives of this study are to identify the level of ethnocentrism among the samples and investigate whether products, prices, dealers, promotions and personal factors have an impact on consumer ethnocentrism in buying automobiles and to assess personal relationship with level of ethnocentrism. The research tool used was in the form of a questionnaire. Based on the responses from respondents, it can be concluded that the level of ethnocentrism among respondents is low. This study revealed that factors influencing consumer ethnocentrism among government servants in Kota Bharu, Kelantan, were products, prices and promotions. To test the relationship between personal and ethnocentrism, Pearson-Chi square was used and the analysis revealed a significant relationship between age and level of education with ethnocentrism in choosing automobiles. 2011 Article NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/5906/2/5906.pdf Consumer ethnocentrism among government servants in Kota Bharu towards buying automobile / Hatinah Abu Bakar ... [et. al]. (2011) |
| spellingShingle | Societal groups, ethnocentrism, diplomacy, warfare, etc. Motor vehicles. Cycles Abu Bakar, Hatinah Abdullah, Fatihah Norazami Wan Husin, Wan Zakiyatussariroh Yusoff, Zulkarnain Salleh, Muhammad Shukri Consumer ethnocentrism among government servants in Kota Bharu towards buying automobile / Hatinah Abu Bakar ... [et. al] |
| title | Consumer ethnocentrism among government servants in Kota Bharu towards buying automobile / Hatinah Abu Bakar ... [et. al] |
| title_full | Consumer ethnocentrism among government servants in Kota Bharu towards buying automobile / Hatinah Abu Bakar ... [et. al] |
| title_fullStr | Consumer ethnocentrism among government servants in Kota Bharu towards buying automobile / Hatinah Abu Bakar ... [et. al] |
| title_full_unstemmed | Consumer ethnocentrism among government servants in Kota Bharu towards buying automobile / Hatinah Abu Bakar ... [et. al] |
| title_short | Consumer ethnocentrism among government servants in Kota Bharu towards buying automobile / Hatinah Abu Bakar ... [et. al] |
| title_sort | consumer ethnocentrism among government servants in kota bharu towards buying automobile / hatinah abu bakar ... [et. al] |
| topic | Societal groups, ethnocentrism, diplomacy, warfare, etc. Motor vehicles. Cycles |
| url | https://ir.uitm.edu.my/id/eprint/5906/2/5906.pdf https://ir.uitm.edu.my/id/eprint/5906/ |
| url_provider | http://ir.uitm.edu.my/ |