Superiority claims in advertisements: What you should know / Kamisah Hj Ariffin, Norazlan Anual

Advertising is an essential element in the marketing process. It plays the role in carrying out the promotion of a product. However, the development of technology has led to mass production of the same product brand, which in turn, has resulted in tough competition among the product manufacturers. T...

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Bibliographic Details

Main Authors:	Ariffin, Kamisah, Anual, Norazlan
Format:	Conference or Workshop Item
Language:	en
Published:	2005
Subjects:	Marketing Advertising Methods. Outdoor advertising. Billboards. Posters
Online Access:	https://ir.uitm.edu.my/id/eprint/58478/1/58478.PDF https://ir.uitm.edu.my/id/eprint/58478/
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