Sustainability in Open Distance Learning (ODL) : adoption of market segmentation and advertising strategy / Mohd Nazri Mohd Noor ... [et.al.]

The purpose of this paper is to examine the prospective learner’s perception of effective market segmentation and advertising messages for open distance learning (ODL) advertisements. A descriptive study was conducted to assess the perceptions of prospective ODL learners in Malaysia. Selfadminister...

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Bibliographic Details

Main Authors:	Mohd Noor, Mohd Nazri, Abdul Aziz, Azlina, Harun, Yanty Roslinda, Aminudin, Norsiah, Zakariah, Zulaikha, Satrya Wangsa, Ignasius Heri
Format:	Article
Language:	en
Published:	Universiti Teknologi MARA Cawangan Sarawak 2022
Subjects:	L Education (General) Research
Online Access:	https://ir.uitm.edu.my/id/eprint/58228/1/58228.pdf https://ir.uitm.edu.my/id/eprint/58228/ http://www.ijsmssarawak.com/
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