Exploring inferences in netvertising on display netvertisements / Aizimah Abu Samah
This research explores a study of display netvertising pragmatically, examining on relevant inferences for overt and covert forms of inferential communication based on recognised intentions. The theoretical basis for this research was adopted from the Griceian (1975, 1978) and the Relevance theory (...
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| Format: | Research Reports |
| Language: | en |
| Published: |
2009
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/57821/1/57821.pdf https://ir.uitm.edu.my/id/eprint/57821/ |
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| _version_ | 1833071141961334784 |
|---|---|
| author | Abu Samah, Aizimah |
| author_facet | Abu Samah, Aizimah |
| author_sort | Abu Samah, Aizimah |
| building | Tun Abdul Razak Library |
| collection | Institutional Repository |
| content_provider | Universiti Teknologi Mara |
| content_source | UiTM Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | This research explores a study of display netvertising pragmatically, examining on relevant inferences for overt and covert forms of inferential communication based on recognised intentions. The theoretical basis for this research was adopted from the Griceian (1975, 1978) and the Relevance theory (1995). The research questions were divided into preliminaries and post analysis stages to support the objectives. The samples of 10 netvertisements included web banners, buttons, content modules, rectangles, and skyscrapers in which the inference-types were found and thus, divided into conventional, and non-conventional, i.e. silent and flouting. |
| format | Research Reports |
| id | my.uitm.ir-57821 |
| institution | Universiti Teknologi Mara |
| language | en |
| publishDate | 2009 |
| record_format | eprints |
| spelling | my.uitm.ir-578212022-05-13T15:14:19Z https://ir.uitm.edu.my/id/eprint/57821/ Exploring inferences in netvertising on display netvertisements / Aizimah Abu Samah Abu Samah, Aizimah H Social Sciences (General) HD Industries. Land use. Labor Research This research explores a study of display netvertising pragmatically, examining on relevant inferences for overt and covert forms of inferential communication based on recognised intentions. The theoretical basis for this research was adopted from the Griceian (1975, 1978) and the Relevance theory (1995). The research questions were divided into preliminaries and post analysis stages to support the objectives. The samples of 10 netvertisements included web banners, buttons, content modules, rectangles, and skyscrapers in which the inference-types were found and thus, divided into conventional, and non-conventional, i.e. silent and flouting. 2009-04 Research Reports NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/57821/1/57821.pdf Exploring inferences in netvertising on display netvertisements / Aizimah Abu Samah. (2009) [Research Reports] |
| spellingShingle | H Social Sciences (General) HD Industries. Land use. Labor Research Abu Samah, Aizimah Exploring inferences in netvertising on display netvertisements / Aizimah Abu Samah |
| title | Exploring inferences in netvertising on display netvertisements / Aizimah Abu Samah |
| title_full | Exploring inferences in netvertising on display netvertisements / Aizimah Abu Samah |
| title_fullStr | Exploring inferences in netvertising on display netvertisements / Aizimah Abu Samah |
| title_full_unstemmed | Exploring inferences in netvertising on display netvertisements / Aizimah Abu Samah |
| title_short | Exploring inferences in netvertising on display netvertisements / Aizimah Abu Samah |
| title_sort | exploring inferences in netvertising on display netvertisements / aizimah abu samah |
| topic | H Social Sciences (General) HD Industries. Land use. Labor Research |
| url | https://ir.uitm.edu.my/id/eprint/57821/1/57821.pdf https://ir.uitm.edu.my/id/eprint/57821/ |
| url_provider | http://ir.uitm.edu.my/ |