The future role of intermediaries: a study on Malaysian travel agencies / Mohd. Mokhtar Mohd. Ghani … [et.al.]

This paper reports an investigation of the Malaysian conventional travel agencies in facing the reality growth of Internet and e-business technology. Realizing the threats of “disintermediation", this study explores the awareness level of the agencies in perceiving their role as middlemen in a...

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Bibliographic Details

Main Authors:	Mohd. Ghani, Mohd. Mokhtar, Raja Abdul, Raja Mazhatul Yasmin Suraya, Muzaffar Shah, Malek
Format:	Research Reports
Language:	en
Published:	2007
Subjects:	Marketing Research
Online Access:	https://ir.uitm.edu.my/id/eprint/57814/1/57814.pdf https://ir.uitm.edu.my/id/eprint/57814/
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