A study on radio ads and its relationship to purchase car among urban commuters / Mohd Izzdihar M. H. Subari

This study aims to analyze a study on radio ads and its relationship to purchase car among urban commuters. The impact of radio advertisement towards urban commuter's intention to purchase car are based on descriptive research. This research is basically extending Rajagopal's research pape...

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Bibliographic Details

Main Author:	M. H. Subari, Mohd Izzdihar
Format:	Student Project
Language:	en
Published:	2013
Subjects:	Branding (Marketing) Advertising campaigns Methods. Outdoor advertising. Billboards. Posters
Online Access:	https://ir.uitm.edu.my/id/eprint/57584/1/57584.pdf https://ir.uitm.edu.my/id/eprint/57584/
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