Sense of community among Malay customers: evidence from western food outlets in Malaysia using Structural Equation Modelling approach (SEM) / Rozita Naina Mohamed … [et al.]

Malay customers are becoming western food lovers nowadays. Malay consumers contribute to the nation economy, thus the survival of food industry and its longevity prompted the current investigation. The central issue of this research is to unravel empirically the effects of customer’s experience’s an...

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Bibliographic Details

Main Authors:	Naina Mohamed, Rozita, Musa, Rosidah, Borhan, Halimahton, Ismail, Shafinar, Abas, Aemillyawaty, Muda, Mazzini
Format:	Book Section
Language:	en
Published:	Division of Research and Industry Linkages, UiTM Melaka 2014
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Communities Social participation
Online Access:	https://ir.uitm.edu.my/id/eprint/54379/1/54379.pdf https://ir.uitm.edu.my/id/eprint/54379/
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