A case study of Digi telecommunications Sdn Bhd strategic marketing analysis / Rohanizan Md Lazan ... [et al.]
This study will evaluate the strengths of Digi Telecommunication Sdn Bhd marketing strategy in order to establish competitive edge between its competitors. The finding of this study will in some way enable Digi Telecommunication Sdn Bhd to retain its position in the telecommunication industry.
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| Main Authors: | , , , |
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| Format: | Conference or Workshop Item |
| Language: | en |
| Published: |
2012
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/54199/1/54199.pdf https://ir.uitm.edu.my/id/eprint/54199/ |
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| _version_ | 1833070136554160128 |
|---|---|
| author | Md Lazan, Rohanizan Ali, Roslina Abd Malik, Shaherah Zainal Abidin, Rabiatul Alawiyah |
| author_facet | Md Lazan, Rohanizan Ali, Roslina Abd Malik, Shaherah Zainal Abidin, Rabiatul Alawiyah |
| author_sort | Md Lazan, Rohanizan |
| building | Tun Abdul Razak Library |
| collection | Institutional Repository |
| content_provider | Universiti Teknologi Mara |
| content_source | UiTM Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | This study will evaluate the strengths of Digi Telecommunication Sdn Bhd marketing strategy in order to establish competitive edge between its competitors. The finding of this study will in some way enable Digi Telecommunication Sdn Bhd to retain its position in the telecommunication industry. |
| format | Conference or Workshop Item |
| id | my.uitm.ir-54199 |
| institution | Universiti Teknologi Mara |
| language | en |
| publishDate | 2012 |
| record_format | eprints |
| spelling | my.uitm.ir-541992021-12-08T08:58:22Z https://ir.uitm.edu.my/id/eprint/54199/ A case study of Digi telecommunications Sdn Bhd strategic marketing analysis / Rohanizan Md Lazan ... [et al.] Md Lazan, Rohanizan Ali, Roslina Abd Malik, Shaherah Zainal Abidin, Rabiatul Alawiyah Telecommunication industry. Telegraph Management This study will evaluate the strengths of Digi Telecommunication Sdn Bhd marketing strategy in order to establish competitive edge between its competitors. The finding of this study will in some way enable Digi Telecommunication Sdn Bhd to retain its position in the telecommunication industry. 2012 Conference or Workshop Item PeerReviewed text en https://ir.uitm.edu.my/id/eprint/54199/1/54199.pdf A case study of Digi telecommunications Sdn Bhd strategic marketing analysis / Rohanizan Md Lazan ... [et al.]. (2012) In: 8th Academic Conference, ACCON 2012 UiTM Cawangan Johor, 2 - 4 November 2012, Bukit Gambang Resort City, Pahang. |
| spellingShingle | Telecommunication industry. Telegraph Management Md Lazan, Rohanizan Ali, Roslina Abd Malik, Shaherah Zainal Abidin, Rabiatul Alawiyah A case study of Digi telecommunications Sdn Bhd strategic marketing analysis / Rohanizan Md Lazan ... [et al.] |
| title | A case study of Digi telecommunications Sdn Bhd strategic marketing analysis / Rohanizan Md Lazan ... [et al.] |
| title_full | A case study of Digi telecommunications Sdn Bhd strategic marketing analysis / Rohanizan Md Lazan ... [et al.] |
| title_fullStr | A case study of Digi telecommunications Sdn Bhd strategic marketing analysis / Rohanizan Md Lazan ... [et al.] |
| title_full_unstemmed | A case study of Digi telecommunications Sdn Bhd strategic marketing analysis / Rohanizan Md Lazan ... [et al.] |
| title_short | A case study of Digi telecommunications Sdn Bhd strategic marketing analysis / Rohanizan Md Lazan ... [et al.] |
| title_sort | case study of digi telecommunications sdn bhd strategic marketing analysis / rohanizan md lazan ... [et al.] |
| topic | Telecommunication industry. Telegraph Management |
| url | https://ir.uitm.edu.my/id/eprint/54199/1/54199.pdf https://ir.uitm.edu.my/id/eprint/54199/ |
| url_provider | http://ir.uitm.edu.my/ |