Students' satisfaction towards academic advising service / Azianti Ismail … [et al.]

Effective academic advising service has been found to bring positive benefits to educational institutions to increase students' retention rates and graduation. This study sought to find the essential attributes in public university academic advising service in UiTM Pasir Gudang campus, Malaysia...

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Main Authors: Ismail, Azianti, Roslan, Liyana, Ismail, Herda Balqis, Mohd Salleh, Noor Azlina
Format: Article
Language:en
Published: Universiti Teknologi MARA 2021
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Online Access:https://ir.uitm.edu.my/id/eprint/53782/1/53782.pdf
https://ir.uitm.edu.my/id/eprint/53782/
https://myjms.mohe.gov.my
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author Ismail, Azianti
Roslan, Liyana
Ismail, Herda Balqis
Mohd Salleh, Noor Azlina
author_facet Ismail, Azianti
Roslan, Liyana
Ismail, Herda Balqis
Mohd Salleh, Noor Azlina
author_sort Ismail, Azianti
building Tun Abdul Razak Library
collection Institutional Repository
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
continent Asia
country Malaysia
description Effective academic advising service has been found to bring positive benefits to educational institutions to increase students' retention rates and graduation. This study sought to find the essential attributes in public university academic advising service in UiTM Pasir Gudang campus, Malaysia, which may be used to improve the service provided to the students. Quantitative research was conducted using a questionnaire adapted from Parasuraman's SERVQUAL model with a sample size of 221. The study aimed to examine the relationship between service quality dimensions and students' satisfaction. Descriptive statistics, correlation, and multiple regression analysis were used to analyse the questionnaires. Multiple regression analyses results showed reliability and empathy were two dimensions that had significant relationship with students' satisfaction. The results also demonstrated a statistical difference in academic advising service satisfaction among the students according to their years of study and meeting frequency with advisors. The findings of this study may be valuable for the institution to understand the factors that are most significant to further improve the students' satisfaction level in academic advising service.
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institution Universiti Teknologi Mara
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publisher Universiti Teknologi MARA
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spelling my.uitm.ir-537822023-01-20T07:32:50Z https://ir.uitm.edu.my/id/eprint/53782/ Students' satisfaction towards academic advising service / Azianti Ismail … [et al.] ajue Ismail, Azianti Roslan, Liyana Ismail, Herda Balqis Mohd Salleh, Noor Azlina Customer services. Customer relations Personnel management. Employment management Effective academic advising service has been found to bring positive benefits to educational institutions to increase students' retention rates and graduation. This study sought to find the essential attributes in public university academic advising service in UiTM Pasir Gudang campus, Malaysia, which may be used to improve the service provided to the students. Quantitative research was conducted using a questionnaire adapted from Parasuraman's SERVQUAL model with a sample size of 221. The study aimed to examine the relationship between service quality dimensions and students' satisfaction. Descriptive statistics, correlation, and multiple regression analysis were used to analyse the questionnaires. Multiple regression analyses results showed reliability and empathy were two dimensions that had significant relationship with students' satisfaction. The results also demonstrated a statistical difference in academic advising service satisfaction among the students according to their years of study and meeting frequency with advisors. The findings of this study may be valuable for the institution to understand the factors that are most significant to further improve the students' satisfaction level in academic advising service. Universiti Teknologi MARA 2021-07 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/53782/1/53782.pdf Students' satisfaction towards academic advising service / Azianti Ismail … [et al.]. (2021) Asian Journal of University Education (AJUE) <https://ir.uitm.edu.my/view/publication/Asian_Journal_of_University_Education_=28AJUE=29/>, 17 (3): 8. pp. 291-298. ISSN 2600-9749 https://myjms.mohe.gov.my
spellingShingle Customer services. Customer relations
Personnel management. Employment management
Ismail, Azianti
Roslan, Liyana
Ismail, Herda Balqis
Mohd Salleh, Noor Azlina
Students' satisfaction towards academic advising service / Azianti Ismail … [et al.]
title Students' satisfaction towards academic advising service / Azianti Ismail … [et al.]
title_full Students' satisfaction towards academic advising service / Azianti Ismail … [et al.]
title_fullStr Students' satisfaction towards academic advising service / Azianti Ismail … [et al.]
title_full_unstemmed Students' satisfaction towards academic advising service / Azianti Ismail … [et al.]
title_short Students' satisfaction towards academic advising service / Azianti Ismail … [et al.]
title_sort students' satisfaction towards academic advising service / azianti ismail … [et al.]
topic Customer services. Customer relations
Personnel management. Employment management
url https://ir.uitm.edu.my/id/eprint/53782/1/53782.pdf
https://ir.uitm.edu.my/id/eprint/53782/
https://myjms.mohe.gov.my
url_provider http://ir.uitm.edu.my/