Mukrim MN Enterprise / Mazliani Mohd Muslim, Nurulfazila Gala … [et al.]
Mukrim MN Enterprise is a start-up soya drink and Tau Fu Fa retail establishment located in Segamat, Johor. Mukrim MN Enterprise expects to catch the interest of a regular loyal customer base with its broad variety of soy products. The company plans to build a strong market position in the town, due...
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| Main Authors: | , , , , |
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| Format: | Entrepreneurship Project |
| Language: | en |
| Published: |
2019
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/51762/1/51762.pdf https://ir.uitm.edu.my/id/eprint/51762/ |
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| Summary: | Mukrim MN Enterprise is a start-up soya drink and Tau Fu Fa retail establishment located in Segamat, Johor. Mukrim MN Enterprise expects to catch the interest of a regular loyal customer base with its broad variety of soy products. The company plans to build a strong market position in the town, due to the partners' industry experience and a mild competitive climate in the area.Mukrim MN Enterprise aims to offer its products at a competitive price to meet the demand of the middle-to higher-income local market area residents and tourists. |
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