ENT530 : D' fresh Food Industries / Siti Mastura Mohd Nor, Jumailah Mohd Ali and Muhammad Fikri Abd Manaf
It is important for a company to market their products. A company needs to investigate their vision and mission to the marketplace. However there are pros and cons on their business strategy. Hence, the study and understanding of customer needs is very important before a product is released. The pur...
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| Main Authors: | , , |
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| Format: | Entrepreneurship Project |
| Language: | en |
| Published: |
2017
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/50942/1/50942.pdf https://ir.uitm.edu.my/id/eprint/50942/ |
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| _version_ | 1833069330234867712 |
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| author | Mohd Nor, Siti Mastura Mohd Ali, Jumailah Abd Manaf, Muhammad Fikri |
| author_facet | Mohd Nor, Siti Mastura Mohd Ali, Jumailah Abd Manaf, Muhammad Fikri |
| author_sort | Mohd Nor, Siti Mastura |
| building | Tun Abdul Razak Library |
| collection | Institutional Repository |
| content_provider | Universiti Teknologi Mara |
| content_source | UiTM Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | It is important for a company to market their products. A company needs to investigate their vision and mission to the marketplace. However there are pros and cons on their business strategy. Hence, the study and understanding of customer needs is very important before a product is released. The purpose of the present study was to determine what is the problem occurs in the company for market their product in the local market. How many problems do they face and how to help solve their problems. Based on interviews and verbal surveys most of them request that flavors be diversified as well as promotions that need to be held from time to time to introduce Bumiputera products that are increasingly popular in the local market. |
| format | Entrepreneurship Project |
| id | my.uitm.ir-50942 |
| institution | Universiti Teknologi Mara |
| language | en |
| publishDate | 2017 |
| record_format | eprints |
| spelling | my.uitm.ir-509422021-11-24T09:39:03Z https://ir.uitm.edu.my/id/eprint/50942/ ENT530 : D' fresh Food Industries / Siti Mastura Mohd Nor, Jumailah Mohd Ali and Muhammad Fikri Abd Manaf Mohd Nor, Siti Mastura Mohd Ali, Jumailah Abd Manaf, Muhammad Fikri Small business. Medium-sized business Planning. Business planning. Strategic planning Small business Business It is important for a company to market their products. A company needs to investigate their vision and mission to the marketplace. However there are pros and cons on their business strategy. Hence, the study and understanding of customer needs is very important before a product is released. The purpose of the present study was to determine what is the problem occurs in the company for market their product in the local market. How many problems do they face and how to help solve their problems. Based on interviews and verbal surveys most of them request that flavors be diversified as well as promotions that need to be held from time to time to introduce Bumiputera products that are increasingly popular in the local market. 2017 Entrepreneurship Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/50942/1/50942.pdf ENT530 : D' fresh Food Industries / Siti Mastura Mohd Nor, Jumailah Mohd Ali and Muhammad Fikri Abd Manaf. (2017) [Entrepreneurship Project] (Unpublished) |
| spellingShingle | Small business. Medium-sized business Planning. Business planning. Strategic planning Small business Business Mohd Nor, Siti Mastura Mohd Ali, Jumailah Abd Manaf, Muhammad Fikri ENT530 : D' fresh Food Industries / Siti Mastura Mohd Nor, Jumailah Mohd Ali and Muhammad Fikri Abd Manaf |
| title | ENT530 : D' fresh Food Industries / Siti Mastura Mohd Nor, Jumailah Mohd Ali and Muhammad Fikri Abd Manaf |
| title_full | ENT530 : D' fresh Food Industries / Siti Mastura Mohd Nor, Jumailah Mohd Ali and Muhammad Fikri Abd Manaf |
| title_fullStr | ENT530 : D' fresh Food Industries / Siti Mastura Mohd Nor, Jumailah Mohd Ali and Muhammad Fikri Abd Manaf |
| title_full_unstemmed | ENT530 : D' fresh Food Industries / Siti Mastura Mohd Nor, Jumailah Mohd Ali and Muhammad Fikri Abd Manaf |
| title_short | ENT530 : D' fresh Food Industries / Siti Mastura Mohd Nor, Jumailah Mohd Ali and Muhammad Fikri Abd Manaf |
| title_sort | ent530 : d' fresh food industries / siti mastura mohd nor, jumailah mohd ali and muhammad fikri abd manaf |
| topic | Small business. Medium-sized business Planning. Business planning. Strategic planning Small business Business |
| url | https://ir.uitm.edu.my/id/eprint/50942/1/50942.pdf https://ir.uitm.edu.my/id/eprint/50942/ |
| url_provider | http://ir.uitm.edu.my/ |