Case Study : Mudim Zakaria Enterprise / Siti Nurshamimi Mohd Shukri
MUDIM is a Small and Medium Enterprise (SME) company that was having difficulty achieving the company's own profitability. Mr. Shaarani, MUDIM's founder, has questioned some of the company's risks in terms of achieving profitability in the domestic market as well as extending the busi...
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| Format: | Entrepreneurship Project |
| Language: | en |
| Published: |
2021
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/50413/1/50413.pdf https://ir.uitm.edu.my/id/eprint/50413/ |
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| Summary: | MUDIM is a Small and Medium Enterprise (SME) company that was having difficulty achieving the company's own profitability. Mr. Shaarani, MUDIM's founder, has questioned some of the company's risks in terms of achieving profitability in the domestic market as well as extending the business strategy globally. The company had to compete with other brands' products. MUDIM, on the other hand, did not afford to enter new markets. |
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