Assessing data mining as an alternative in discovering customer consumption pattern / Abdul Malik Hafiy Mohd Jeffri, Muhammad Aqil Zulkifli and Sukri Nasruddin

This study aims to discover customer consumption pattern by using market basket analysis. In discovering the pattern, the researcher use McDonald's restaurant franchise located at Seremban 2. This study was carried out using primary data. The data had been collected by the transaction done by c...

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Bibliographic Details

Main Authors:	Mohd Jeffri, Abdul Malik Hafiy, Zulkifli, Muhammad Aqil, Nasruddin, Sukri
Format:	Student Project
Language:	en
Published:	2019
Subjects:	Mathematical statistics. Probabilities Data processing Analysis Analytical methods used in the solution of physical problems
Online Access:	https://ir.uitm.edu.my/id/eprint/50100/1/50100.pdf https://ir.uitm.edu.my/id/eprint/50100/
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