The impact of Malaysian Cocoa Board (MCB) promotional tools: Advertising, direct marketing and public relation in fostering public awareness towards cocoa consumption / Dk Ashykin Pg Omar Ali Shaiffuddin

This paper encompassed the topic of strategies that produced by Malaysia Cocoa Board in order to give impact to public awareness .The purpose of the study are to identify the promotional activities done by Malaysian Cocoa Board, to determine the effectiveness of promotional activities toward publ...

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Bibliographic Details

Main Author:	Pg Omar Ali Shaiffuddin, Dk Ashykin
Format:	Student Project
Language:	en
Published:	2013
Subjects:	Consumption (Economics) Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Methods. Outdoor advertising. Billboards. Posters Cacao. Cocoa
Online Access:	https://ir.uitm.edu.my/id/eprint/49994/1/49994.pdf https://ir.uitm.edu.my/id/eprint/49994/
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