The digital era: will you trust me? / Norhidayah Ali ... [et al.]

The trend of going online demonstrates a tremendous increase among companies. The increase is attributed to the change in consumer behavior and the pandemic. Companies that originally employ brick-and-mortar as their sole distribution channel are now venturing into the digital platform. Various comp...

Full description

Bibliographic Details

Main Authors:	Ali, Norhidayah, Mohamed Isa, Zuraidah, Ibrahim, Dahlia
Format:	Article
Language:	en
Published:	Faculty of Business & Management, Universiti Teknologi MARA (UiTM) Cawangan Kedah 2021
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Electronic commerce
Online Access:	https://ir.uitm.edu.my/id/eprint/49856/1/49856.pdf https://ir.uitm.edu.my/id/eprint/49856/ https://fbminsights.uitm.edu.my/
Tags:	Add Tag No Tags, Be the first to tag this record!