An exploratory study on the intention to use online food delivery among corporate workers / Nur Shahrulliza Muhammad … [et al.]
This study is aimed at investigating the determinants of intention-to-use online food delivery (OFD) service among corporate workers in Klang Valley where the market is made up largely of time starved people that are enduring difficulties in balancing working time and rest time or leisure time at th...
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| Format: | Article |
| Language: | en |
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Universiti Teknologi MARA
2021
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| Online Access: | https://ir.uitm.edu.my/id/eprint/49498/1/49498.pdf https://ir.uitm.edu.my/id/eprint/49498/ http://myjms.mohe.gov.my/index.php/ABRIJ/issue/view/1190 |
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| _version_ | 1833068944437542912 |
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| author | Muhammad, Nur Shahrulliza Mohd Razak, Muhamad Raziq Ariffin, Shahira Abdul Manan, Hasman Hamdan, Fairus |
| author_facet | Muhammad, Nur Shahrulliza Mohd Razak, Muhamad Raziq Ariffin, Shahira Abdul Manan, Hasman Hamdan, Fairus |
| author_sort | Muhammad, Nur Shahrulliza |
| building | Tun Abdul Razak Library |
| collection | Institutional Repository |
| content_provider | Universiti Teknologi Mara |
| content_source | UiTM Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | This study is aimed at investigating the determinants of intention-to-use online food delivery (OFD) service among corporate workers in Klang Valley where the market is made up largely of time starved people that are enduring difficulties in balancing working time and rest time or leisure time at their convenience. The research focuses on workers ranging from managers, executives, to junior level employees as well as interns in different corporate companies located in Kuala Lumpur to cover a wider range of audience with different background of working experiences that contribute to the high growth of corporate world. The respondents were 139 of corporate workers. Data processed and interpreted using the SPSS 23.0 in generating the mean and standard deviation of seven respective factors. The result shows that the respondents had moderate intention to use online food delivery service in helping them managing their time. The apps are trusted, provide reliable information and it is statistically proved that the online food delivery improved their quality of life. |
| format | Article |
| id | my.uitm.ir-49498 |
| institution | Universiti Teknologi Mara |
| language | en |
| publishDate | 2021 |
| publisher | Universiti Teknologi MARA |
| record_format | eprints |
| spelling | my.uitm.ir-494982022-07-04T07:09:05Z https://ir.uitm.edu.my/id/eprint/49498/ An exploratory study on the intention to use online food delivery among corporate workers / Nur Shahrulliza Muhammad … [et al.] abrij Muhammad, Nur Shahrulliza Mohd Razak, Muhamad Raziq Ariffin, Shahira Abdul Manan, Hasman Hamdan, Fairus Telemarketing. Internet marketing Market segmentation. Target marketing Customer services. Customer relations This study is aimed at investigating the determinants of intention-to-use online food delivery (OFD) service among corporate workers in Klang Valley where the market is made up largely of time starved people that are enduring difficulties in balancing working time and rest time or leisure time at their convenience. The research focuses on workers ranging from managers, executives, to junior level employees as well as interns in different corporate companies located in Kuala Lumpur to cover a wider range of audience with different background of working experiences that contribute to the high growth of corporate world. The respondents were 139 of corporate workers. Data processed and interpreted using the SPSS 23.0 in generating the mean and standard deviation of seven respective factors. The result shows that the respondents had moderate intention to use online food delivery service in helping them managing their time. The apps are trusted, provide reliable information and it is statistically proved that the online food delivery improved their quality of life. Universiti Teknologi MARA 2021-05 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/49498/1/49498.pdf An exploratory study on the intention to use online food delivery among corporate workers / Nur Shahrulliza Muhammad … [et al.]. (2021) Advances in Business Research International Journal <https://ir.uitm.edu.my/view/publication/Advances_in_Business_Research_International_Journal/>, 7 (1): 5. pp. 13-21. ISSN 2462-1838 http://myjms.mohe.gov.my/index.php/ABRIJ/issue/view/1190 |
| spellingShingle | Telemarketing. Internet marketing Market segmentation. Target marketing Customer services. Customer relations Muhammad, Nur Shahrulliza Mohd Razak, Muhamad Raziq Ariffin, Shahira Abdul Manan, Hasman Hamdan, Fairus An exploratory study on the intention to use online food delivery among corporate workers / Nur Shahrulliza Muhammad … [et al.] |
| title | An exploratory study on the intention to use online food delivery among corporate workers / Nur Shahrulliza Muhammad … [et al.] |
| title_full | An exploratory study on the intention to use online food delivery among corporate workers / Nur Shahrulliza Muhammad … [et al.] |
| title_fullStr | An exploratory study on the intention to use online food delivery among corporate workers / Nur Shahrulliza Muhammad … [et al.] |
| title_full_unstemmed | An exploratory study on the intention to use online food delivery among corporate workers / Nur Shahrulliza Muhammad … [et al.] |
| title_short | An exploratory study on the intention to use online food delivery among corporate workers / Nur Shahrulliza Muhammad … [et al.] |
| title_sort | exploratory study on the intention to use online food delivery among corporate workers / nur shahrulliza muhammad … [et al.] |
| topic | Telemarketing. Internet marketing Market segmentation. Target marketing Customer services. Customer relations |
| url | https://ir.uitm.edu.my/id/eprint/49498/1/49498.pdf https://ir.uitm.edu.my/id/eprint/49498/ http://myjms.mohe.gov.my/index.php/ABRIJ/issue/view/1190 |
| url_provider | http://ir.uitm.edu.my/ |