The effectiveness of advertising channel in Muar district office / Nur Fadzillah Yacob

This study aims to effectiveness of advertising in an organization. The independent variables for the study are awareness of advertising, comprehension of product and conviction of purchase. Data were collected from 80 respondents from employees and clients-of Muar District Office via convenience sa...

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Bibliographic Details

Main Author:	Yacob, Nur Fadzillah
Format:	Student Project
Language:	en
Published:	2018
Subjects:	Marketing Advertising Methods. Outdoor advertising. Billboards. Posters
Online Access:	https://ir.uitm.edu.my/id/eprint/48418/1/48418.pdf https://ir.uitm.edu.my/id/eprint/48418/
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