Case Study : Al-Ikhsan Sports / Ahmad Khuzairi Rusydi Ahmad Iskandar
Al-Ikhsan Sports Sdn Bhd is Malaysia’s No. 1 sports retailer which is primarily involved in the retail of sports footwear, apparel and equipment. Al-Ikhsan Sports was established in 1993 with a single 150sqft store in Holiday Plaza, Johor Bahru by a husband and wife team, Tuan Haji Ali Hassan and Pn...
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| Format: | Entrepreneurship Project |
| Language: | en |
| Published: |
2021
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/48384/1/48384.pdf https://ir.uitm.edu.my/id/eprint/48384/ |
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| _version_ | 1833068648216920064 |
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| author | Ahmad Iskandar, Ahmad Khuzairi Rusydi |
| author_facet | Ahmad Iskandar, Ahmad Khuzairi Rusydi |
| author_sort | Ahmad Iskandar, Ahmad Khuzairi Rusydi |
| building | Tun Abdul Razak Library |
| collection | Institutional Repository |
| content_provider | Universiti Teknologi Mara |
| content_source | UiTM Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | Al-Ikhsan Sports Sdn Bhd is Malaysia’s No. 1 sports retailer which is primarily involved in the retail of sports footwear, apparel and equipment. Al-Ikhsan Sports was established in 1993 with a single 150sqft store in Holiday Plaza, Johor Bahru by a husband and wife team, Tuan Haji Ali Hassan and Pn Marina Abu Bakar. From a sole proprietorship enterprise, the Company has evolved to a Private Limited Company now known as Al-Ikhsan Sports Sdn Bhd. The business has grown tremendously and currently has over 125 stores located throughout Peninsular Malaysia. Since its inception, the company has grown from a singular sports convenience concept to a multi-category, multi-concept sporting goods giant with a clearly segmented strategy to address consumers and sports lover across different income groups, offering global brands at affordable price. |
| format | Entrepreneurship Project |
| id | my.uitm.ir-48384 |
| institution | Universiti Teknologi Mara |
| language | en |
| publishDate | 2021 |
| record_format | eprints |
| spelling | my.uitm.ir-483842021-11-30T05:00:34Z https://ir.uitm.edu.my/id/eprint/48384/ Case Study : Al-Ikhsan Sports / Ahmad Khuzairi Rusydi Ahmad Iskandar Ahmad Iskandar, Ahmad Khuzairi Rusydi Sporting goods industry. Recreational equipment Business education Success in business Al-Ikhsan Sports Sdn Bhd is Malaysia’s No. 1 sports retailer which is primarily involved in the retail of sports footwear, apparel and equipment. Al-Ikhsan Sports was established in 1993 with a single 150sqft store in Holiday Plaza, Johor Bahru by a husband and wife team, Tuan Haji Ali Hassan and Pn Marina Abu Bakar. From a sole proprietorship enterprise, the Company has evolved to a Private Limited Company now known as Al-Ikhsan Sports Sdn Bhd. The business has grown tremendously and currently has over 125 stores located throughout Peninsular Malaysia. Since its inception, the company has grown from a singular sports convenience concept to a multi-category, multi-concept sporting goods giant with a clearly segmented strategy to address consumers and sports lover across different income groups, offering global brands at affordable price. 2021 Entrepreneurship Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/48384/1/48384.pdf Case Study : Al-Ikhsan Sports / Ahmad Khuzairi Rusydi Ahmad Iskandar. (2021) [Entrepreneurship Project] <http://terminalib.uitm.edu.my/48384.pdf> (Unpublished) |
| spellingShingle | Sporting goods industry. Recreational equipment Business education Success in business Ahmad Iskandar, Ahmad Khuzairi Rusydi Case Study : Al-Ikhsan Sports / Ahmad Khuzairi Rusydi Ahmad Iskandar |
| title | Case Study : Al-Ikhsan Sports / Ahmad Khuzairi Rusydi Ahmad Iskandar |
| title_full | Case Study : Al-Ikhsan Sports / Ahmad Khuzairi Rusydi Ahmad Iskandar |
| title_fullStr | Case Study : Al-Ikhsan Sports / Ahmad Khuzairi Rusydi Ahmad Iskandar |
| title_full_unstemmed | Case Study : Al-Ikhsan Sports / Ahmad Khuzairi Rusydi Ahmad Iskandar |
| title_short | Case Study : Al-Ikhsan Sports / Ahmad Khuzairi Rusydi Ahmad Iskandar |
| title_sort | case study : al-ikhsan sports / ahmad khuzairi rusydi ahmad iskandar |
| topic | Sporting goods industry. Recreational equipment Business education Success in business |
| url | https://ir.uitm.edu.my/id/eprint/48384/1/48384.pdf https://ir.uitm.edu.my/id/eprint/48384/ |
| url_provider | http://ir.uitm.edu.my/ |