The prospect of mail-order service as a marketing channel in the Kuala Lumpur and Petaling Jaya area (with respect to Lintasell Sdn Bhd) / Mahmud Dzaki Othman … [et al.]

Our study is basically to find out the response of consumers to mail-order service as a marketing channel in Kuala"Lumpur and Petaling Jaya area. The research was carried out on the members of Keluarga Ria National, Puri Selera and Wise-Buys. These are mail-order catalogues produced by Lintasel...

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Bibliographic Details

Main Authors:	Othman, Mahmud Dzaki, Husaini, Abu Bakar, Hashim, Ahmad Lutfi, Rashidi, Hamden, Awang Hassim, Norlaila
Format:	Student Project
Language:	en
Published:	1984
Subjects:	Online information services industry. Including Internet service providers Electronic commerce
Online Access:	https://ir.uitm.edu.my/id/eprint/47396/1/47396.pdf https://ir.uitm.edu.my/id/eprint/47396/
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