The prevalence of fast food consumption among undergraduates: evidence from Malaysia / Marziah Mokhtar, Sabariah Yusoff and Nur Aqilah Muhamad Murad

The fast-food industry has been growing rapidly since its first opening in Malaysia in 1980s. The trend of consuming fast food continues to grow at a rapid rate especially among students. Therefore, the purpose of this study is to investigate various key determinants of fast-food consumption among M...

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Bibliographic Details

Main Authors:	Mokhtar, Marziah, Yusoff, Sabariah, Muhamad Murad, Nur Aqilah
Format:	Article
Language:	en
Published:	Faculty of Business and Management, UiTM Shah Alam 2020
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives
Online Access:	https://ir.uitm.edu.my/id/eprint/47310/1/47310.pdf https://ir.uitm.edu.my/id/eprint/47310/ https://myjms.mohe.gov.my/index.php/ABRIJ/issue/archive
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