The prevalence of fast food consumption among undergraduates: evidence from Malaysia / Marziah Mokhtar, Sabariah Yusoff and Nur Aqilah Muhamad Murad
The fast-food industry has been growing rapidly since its first opening in Malaysia in 1980s. The trend of consuming fast food continues to grow at a rapid rate especially among students. Therefore, the purpose of this study is to investigate various key determinants of fast-food consumption among M...
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| Format: | Article |
| Language: | en |
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Faculty of Business and Management, UiTM Shah Alam
2020
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| Online Access: | https://ir.uitm.edu.my/id/eprint/47310/1/47310.pdf https://ir.uitm.edu.my/id/eprint/47310/ https://myjms.mohe.gov.my/index.php/ABRIJ/issue/archive |
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| _version_ | 1833068359885783040 |
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| author | Mokhtar, Marziah Yusoff, Sabariah Muhamad Murad, Nur Aqilah |
| author_facet | Mokhtar, Marziah Yusoff, Sabariah Muhamad Murad, Nur Aqilah |
| author_sort | Mokhtar, Marziah |
| building | Tun Abdul Razak Library |
| collection | Institutional Repository |
| content_provider | Universiti Teknologi Mara |
| content_source | UiTM Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | The fast-food industry has been growing rapidly since its first opening in Malaysia in 1980s. The trend of consuming fast food continues to grow at a rapid rate especially among students. Therefore, the purpose of this study is to investigate various key determinants of fast-food consumption among Malaysian undergraduates as they constitute a large percentage of fast-food consumers. A set of validated questionnaires was used in gathering data on the key determinants of fast-food consumption prevalence namely consumer behaviour, personal lifestyle, and product attributes. A quantitative investigation was conducted on the data using SPSS package. Few analyses namely Descriptive, Reliability and Multiple Regression were used. The Pearson Correlation indicates product attributes have a strong correlation while there is a moderate one for both consumer behaviour and personal lifestyle. Multiple Regression Analysis results highlight that personal lifestyle and product attributes are both positively significant while consumer behaviour, which positively affects fast food consumption among the Malaysian undergraduates, is not a significant determinant. |
| format | Article |
| id | my.uitm.ir-47310 |
| institution | Universiti Teknologi Mara |
| language | en |
| publishDate | 2020 |
| publisher | Faculty of Business and Management, UiTM Shah Alam |
| record_format | eprints |
| spelling | my.uitm.ir-473102022-07-04T07:01:49Z https://ir.uitm.edu.my/id/eprint/47310/ The prevalence of fast food consumption among undergraduates: evidence from Malaysia / Marziah Mokhtar, Sabariah Yusoff and Nur Aqilah Muhamad Murad abrij Mokhtar, Marziah Yusoff, Sabariah Muhamad Murad, Nur Aqilah Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives The fast-food industry has been growing rapidly since its first opening in Malaysia in 1980s. The trend of consuming fast food continues to grow at a rapid rate especially among students. Therefore, the purpose of this study is to investigate various key determinants of fast-food consumption among Malaysian undergraduates as they constitute a large percentage of fast-food consumers. A set of validated questionnaires was used in gathering data on the key determinants of fast-food consumption prevalence namely consumer behaviour, personal lifestyle, and product attributes. A quantitative investigation was conducted on the data using SPSS package. Few analyses namely Descriptive, Reliability and Multiple Regression were used. The Pearson Correlation indicates product attributes have a strong correlation while there is a moderate one for both consumer behaviour and personal lifestyle. Multiple Regression Analysis results highlight that personal lifestyle and product attributes are both positively significant while consumer behaviour, which positively affects fast food consumption among the Malaysian undergraduates, is not a significant determinant. Faculty of Business and Management, UiTM Shah Alam 2020-10 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/47310/1/47310.pdf The prevalence of fast food consumption among undergraduates: evidence from Malaysia / Marziah Mokhtar, Sabariah Yusoff and Nur Aqilah Muhamad Murad. (2020) Advances in Business Research International Journal <https://ir.uitm.edu.my/view/publication/Advances_in_Business_Research_International_Journal/>, 6 (2). pp. 133-143. ISSN (e-ISSN) 2462-1838 https://myjms.mohe.gov.my/index.php/ABRIJ/issue/archive |
| spellingShingle | Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives Mokhtar, Marziah Yusoff, Sabariah Muhamad Murad, Nur Aqilah The prevalence of fast food consumption among undergraduates: evidence from Malaysia / Marziah Mokhtar, Sabariah Yusoff and Nur Aqilah Muhamad Murad |
| title | The prevalence of fast food consumption among undergraduates: evidence from Malaysia / Marziah Mokhtar, Sabariah Yusoff and Nur Aqilah Muhamad Murad |
| title_full | The prevalence of fast food consumption among undergraduates: evidence from Malaysia / Marziah Mokhtar, Sabariah Yusoff and Nur Aqilah Muhamad Murad |
| title_fullStr | The prevalence of fast food consumption among undergraduates: evidence from Malaysia / Marziah Mokhtar, Sabariah Yusoff and Nur Aqilah Muhamad Murad |
| title_full_unstemmed | The prevalence of fast food consumption among undergraduates: evidence from Malaysia / Marziah Mokhtar, Sabariah Yusoff and Nur Aqilah Muhamad Murad |
| title_short | The prevalence of fast food consumption among undergraduates: evidence from Malaysia / Marziah Mokhtar, Sabariah Yusoff and Nur Aqilah Muhamad Murad |
| title_sort | prevalence of fast food consumption among undergraduates: evidence from malaysia / marziah mokhtar, sabariah yusoff and nur aqilah muhamad murad |
| topic | Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives |
| url | https://ir.uitm.edu.my/id/eprint/47310/1/47310.pdf https://ir.uitm.edu.my/id/eprint/47310/ https://myjms.mohe.gov.my/index.php/ABRIJ/issue/archive |
| url_provider | http://ir.uitm.edu.my/ |