A study on the performance of the convenience stores (c-store) of Esso Malaysia Berhad / Anizah Zainuddin

Convenience Store shopping is certainly making its mark in Malaysia. Esso Malaysia Berhad have come the long way and tried to fulfill their customers by operating " Food Store " or C-Store at all their new Esso Service Stations. To date, Esso Malaysia Berhad has 26 C-Stores throughout the...

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Bibliographic Details

Main Author:	Zainuddin, Anizah
Format:	Student Project
Language:	en
Published:	1992
Subjects:	Customer services. Customer relations Pricing Retail trade
Online Access:	https://ir.uitm.edu.my/id/eprint/47305/1/47305.pdf https://ir.uitm.edu.my/id/eprint/47305/
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