Consumer buying behavior of luxury branded good / Darel Nicol Luna Agam … [et al.]

Consumers make many buying decisions every day decisions are the focal point of a marketer's effort. Marketing stimuli consist of four Ps, which are product, price, place, and promotion. Consumer purchases are strongly influenced by cultural, social, personal, and psychological characteristic...

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Bibliographic Details

Main Authors:	Agam, Darel Nicol Luna, Usin @ Husin, Ymma Fatzrin
Format:	Student Project
Language:	en
Published:	2013
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives
Online Access:	https://ir.uitm.edu.my/id/eprint/47188/1/47188.pdf https://ir.uitm.edu.my/id/eprint/47188/
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