Service quality determinants and customer satisfaction : A pilot study on the front line staff of UiTM Sarawak / Oriah Akir ... [et al.]

The main aim of this study was to determine the service quality determinant (s) that has / have the strongest impact / influence on customer satisfaction towards the services provided by the front line staff of UiTM Sarawak, Samarahan. The study also seeks to gauge the overall customer satisfaction...

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Bibliographic Details

Main Authors:	Akir, Oriah (Dr), Malie, Senian
Format:	Research Reports
Language:	en
Published:	2008
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Research
Online Access:	https://ir.uitm.edu.my/id/eprint/46386/1/46386.pdf https://ir.uitm.edu.my/id/eprint/46386/
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