Primary criteria of buying shoe decision among female students using fuzzy analytical hierarchy process / Mazidatul Liana Meor Hussin

Fuzzy Analytical Hierarchy Process (F-AHP) is one of the popular methods to study non-numerical data. Non-numerical data refers to the criteria for buying shoe decisions among female students. Various criteria influence a student to buy their shoes. Thus, this study aims to formulate a model that ca...

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Bibliographic Details

Main Author:	Meor Hussin, Mazidatul Liana
Format:	Student Project
Language:	en
Published:	2021
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Fuzzy logic
Online Access:	https://ir.uitm.edu.my/id/eprint/45072/1/45072.pdf https://ir.uitm.edu.my/id/eprint/45072/
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