Relationship marketing in hotel industry: A conceptual study / Leena Nitin Fukey … [et a.l]

The appreciation of relationship marketing is in building and retaining long-standing relationships with customers, which has a huge impression for various organizations in the West. In any case, because of standards and ethnic modifications, the same term cannot be applied in the local context. Thi...

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Bibliographic Details

Main Authors:	Fukey, Leena Nitin, Kumar, Jeetesh, Balasubramanian, Kandappan, Patil, Jyotsna A.
Format:	Article
Language:	en
Published:	UiTM Press 2016
Subjects:	Marketing Consumer satisfaction The house. Including arrangement, care, servants Hospitality industry. Hotels, clubs, restaurants, etc. Food service
Online Access:	https://ir.uitm.edu.my/id/eprint/44629/1/44629.pdf https://ir.uitm.edu.my/id/eprint/44629/ https://www.jthca.org/
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