Customer segmentation approaches and hotel occupancy performance: a case study of 4 and 5 star hotels in Klang Valley / Noor Azmi Ahmad … [et al.]
Yield Management (YM) has been described as a method that can help an organization to sell the right inventory, to the right customer, at the right time for the right price. Application of YM strategies involves the hotel to practice market segmentation strategies in Malaysia has not been highlighte...
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| Format: | Article |
| Language: | en |
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Universiti Teknologi MARA (UiTM), Malaysia
2011
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| Online Access: | https://ir.uitm.edu.my/id/eprint/44507/1/44507.pdf https://ir.uitm.edu.my/id/eprint/44507/ https://www.jthca.org/ |
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| author | Ahmad, Noor Azmi Kamarudin, Syaquif Yasin Abdul Aziz, Azdel Saiful Bakhtiar, Mohd Faeez Che Ahmat, Nur Hidayah |
| author_facet | Ahmad, Noor Azmi Kamarudin, Syaquif Yasin Abdul Aziz, Azdel Saiful Bakhtiar, Mohd Faeez Che Ahmat, Nur Hidayah |
| author_sort | Ahmad, Noor Azmi |
| building | Tun Abdul Razak Library |
| collection | Institutional Repository |
| content_provider | Universiti Teknologi Mara |
| content_source | UiTM Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | Yield Management (YM) has been described as a method that can help an organization to sell the right inventory, to the right customer, at the right time for the right price. Application of YM strategies involves the hotel to practice market segmentation strategies in Malaysia has not been highlighted. Though in theory it may described strategies that can be practiced, this paper provide unforeseen glimpse of segmentation approaches practiced by hotel managers. This paper seeks to conceptualize the relationship of application of market segmentation strategy and occupancy performance by four (4) and five (5) star hotels in Klang Vallley. Data collected from 37 hotels in Klang Valley area shows positive insights in research issues. Through the data collections and analyses the outcomes show the current market segmentation practices. A relationship between hotel that practise market segmentation strategies and revenue management performance is proven. It also showed the segmentation strategies hotel practise to attract most contributing market. For the conclusion, Hotel that practice effective market segmentation will have higher occupancy performance compared to other hotel. |
| format | Article |
| id | my.uitm.ir-44507 |
| institution | Universiti Teknologi Mara |
| language | en |
| publishDate | 2011 |
| publisher | Universiti Teknologi MARA (UiTM), Malaysia |
| record_format | eprints |
| spelling | my.uitm.ir-445072021-03-30T05:48:21Z https://ir.uitm.edu.my/id/eprint/44507/ Customer segmentation approaches and hotel occupancy performance: a case study of 4 and 5 star hotels in Klang Valley / Noor Azmi Ahmad … [et al.] jthca Ahmad, Noor Azmi Kamarudin, Syaquif Yasin Abdul Aziz, Azdel Saiful Bakhtiar, Mohd Faeez Che Ahmat, Nur Hidayah Travel and state. Tourism The house. Including arrangement, care, servants Hospitality industry. Hotels, clubs, restaurants, etc. Food service Yield Management (YM) has been described as a method that can help an organization to sell the right inventory, to the right customer, at the right time for the right price. Application of YM strategies involves the hotel to practice market segmentation strategies in Malaysia has not been highlighted. Though in theory it may described strategies that can be practiced, this paper provide unforeseen glimpse of segmentation approaches practiced by hotel managers. This paper seeks to conceptualize the relationship of application of market segmentation strategy and occupancy performance by four (4) and five (5) star hotels in Klang Vallley. Data collected from 37 hotels in Klang Valley area shows positive insights in research issues. Through the data collections and analyses the outcomes show the current market segmentation practices. A relationship between hotel that practise market segmentation strategies and revenue management performance is proven. It also showed the segmentation strategies hotel practise to attract most contributing market. For the conclusion, Hotel that practice effective market segmentation will have higher occupancy performance compared to other hotel. Universiti Teknologi MARA (UiTM), Malaysia 2011-12 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/44507/1/44507.pdf Customer segmentation approaches and hotel occupancy performance: a case study of 4 and 5 star hotels in Klang Valley / Noor Azmi Ahmad … [et al.]. (2011) Journal of Tourism, Hospitality & Culinary Arts (JTHCA) <https://ir.uitm.edu.my/view/publication/Journal_of_Tourism,_Hospitality_=26_Culinary_Arts_=28JTHCA=29/>, 3 (3). pp. 109-125. ISSN 1985-8914 , 2590-3837 https://www.jthca.org/ |
| spellingShingle | Travel and state. Tourism The house. Including arrangement, care, servants Hospitality industry. Hotels, clubs, restaurants, etc. Food service Ahmad, Noor Azmi Kamarudin, Syaquif Yasin Abdul Aziz, Azdel Saiful Bakhtiar, Mohd Faeez Che Ahmat, Nur Hidayah Customer segmentation approaches and hotel occupancy performance: a case study of 4 and 5 star hotels in Klang Valley / Noor Azmi Ahmad … [et al.] |
| title | Customer segmentation approaches and hotel occupancy performance: a case study of 4 and 5 star hotels in Klang Valley / Noor Azmi Ahmad … [et al.] |
| title_full | Customer segmentation approaches and hotel occupancy performance: a case study of 4 and 5 star hotels in Klang Valley / Noor Azmi Ahmad … [et al.] |
| title_fullStr | Customer segmentation approaches and hotel occupancy performance: a case study of 4 and 5 star hotels in Klang Valley / Noor Azmi Ahmad … [et al.] |
| title_full_unstemmed | Customer segmentation approaches and hotel occupancy performance: a case study of 4 and 5 star hotels in Klang Valley / Noor Azmi Ahmad … [et al.] |
| title_short | Customer segmentation approaches and hotel occupancy performance: a case study of 4 and 5 star hotels in Klang Valley / Noor Azmi Ahmad … [et al.] |
| title_sort | customer segmentation approaches and hotel occupancy performance: a case study of 4 and 5 star hotels in klang valley / noor azmi ahmad … [et al.] |
| topic | Travel and state. Tourism The house. Including arrangement, care, servants Hospitality industry. Hotels, clubs, restaurants, etc. Food service |
| url | https://ir.uitm.edu.my/id/eprint/44507/1/44507.pdf https://ir.uitm.edu.my/id/eprint/44507/ https://www.jthca.org/ |
| url_provider | http://ir.uitm.edu.my/ |