Purchasing behaviour on halal food products during movement control order (MCO): quantitative evidence from covid-19 pandemic / Sharifah Zannierah Syed Marzuki … [et al.]
Public health issue on Coronavirus Disease (COVID-19) does not hinder Muslim followers from maintaining their religious conformance to Islamic Dietary Law when purchasing for halal food. To them, only food deemed as halal is fit for consumption. This study uses descriptive analysis to investigate me...
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| Format: | Article |
| Language: | en |
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Universiti Teknologi MARA, Shah Alam: Malaysian Academy of SME and Entrepreneurship Development (MASMED)
2020
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| Online Access: | https://ir.uitm.edu.my/id/eprint/43964/1/43964.pdf https://ir.uitm.edu.my/id/eprint/43964/ |
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| _version_ | 1833067410976931840 |
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| author | Syed Marzuki, Sharifah Zannierah Abdullah, Hasni Ab. Halim, Roslilee Buyong, Siti Zahrah Zreik, Mohamad |
| author_facet | Syed Marzuki, Sharifah Zannierah Abdullah, Hasni Ab. Halim, Roslilee Buyong, Siti Zahrah Zreik, Mohamad |
| author_sort | Syed Marzuki, Sharifah Zannierah |
| building | Tun Abdul Razak Library |
| collection | Institutional Repository |
| content_provider | Universiti Teknologi Mara |
| content_source | UiTM Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | Public health issue on Coronavirus Disease (COVID-19) does not hinder Muslim followers from maintaining their religious conformance to Islamic Dietary Law when purchasing for halal food. To them, only food deemed as halal is fit for consumption. This study uses descriptive analysis to investigate mean readings to the predictive variables. A sample of 331 Muslim respondents have answered an online survey during Movement Control Order (MCO) that started on March 18, 2020 in Malaysia. Quantitative evidence shows that respondents are very particular and want to ensure that the food products they will consume come from halal sources. In addition, they do not tolerate with consumer products without the halal logo. The study concludes with a discussion on the importance of religiosity, access, supplies, halal certification and halal logo in a Muslim purchasing behaviour during the global crisis of the current pandemic of COVID-19. |
| format | Article |
| id | my.uitm.ir-43964 |
| institution | Universiti Teknologi Mara |
| language | en |
| publishDate | 2020 |
| publisher | Universiti Teknologi MARA, Shah Alam: Malaysian Academy of SME and Entrepreneurship Development (MASMED) |
| record_format | eprints |
| spelling | my.uitm.ir-439642021-03-22T06:06:37Z https://ir.uitm.edu.my/id/eprint/43964/ Purchasing behaviour on halal food products during movement control order (MCO): quantitative evidence from covid-19 pandemic / Sharifah Zannierah Syed Marzuki … [et al.] aej Syed Marzuki, Sharifah Zannierah Abdullah, Hasni Ab. Halim, Roslilee Buyong, Siti Zahrah Zreik, Mohamad Purchasing. Selling. Sales personnel. Sales executives Public health issue on Coronavirus Disease (COVID-19) does not hinder Muslim followers from maintaining their religious conformance to Islamic Dietary Law when purchasing for halal food. To them, only food deemed as halal is fit for consumption. This study uses descriptive analysis to investigate mean readings to the predictive variables. A sample of 331 Muslim respondents have answered an online survey during Movement Control Order (MCO) that started on March 18, 2020 in Malaysia. Quantitative evidence shows that respondents are very particular and want to ensure that the food products they will consume come from halal sources. In addition, they do not tolerate with consumer products without the halal logo. The study concludes with a discussion on the importance of religiosity, access, supplies, halal certification and halal logo in a Muslim purchasing behaviour during the global crisis of the current pandemic of COVID-19. Universiti Teknologi MARA, Shah Alam: Malaysian Academy of SME and Entrepreneurship Development (MASMED) 2020 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/43964/1/43964.pdf Purchasing behaviour on halal food products during movement control order (MCO): quantitative evidence from covid-19 pandemic / Sharifah Zannierah Syed Marzuki … [et al.]. (2020) ASEAN Entrepreneurship Journal (AEJ) <https://ir.uitm.edu.my/view/publication/ASEAN_Entrepreneurship_Journal_=28AEJ=29/>, 6 (2). pp. 16-21. ISSN 2637-0301 (e-ISSN) |
| spellingShingle | Purchasing. Selling. Sales personnel. Sales executives Syed Marzuki, Sharifah Zannierah Abdullah, Hasni Ab. Halim, Roslilee Buyong, Siti Zahrah Zreik, Mohamad Purchasing behaviour on halal food products during movement control order (MCO): quantitative evidence from covid-19 pandemic / Sharifah Zannierah Syed Marzuki … [et al.] |
| title | Purchasing behaviour on halal food products during movement control order (MCO): quantitative evidence from covid-19 pandemic / Sharifah Zannierah Syed Marzuki … [et al.] |
| title_full | Purchasing behaviour on halal food products during movement control order (MCO): quantitative evidence from covid-19 pandemic / Sharifah Zannierah Syed Marzuki … [et al.] |
| title_fullStr | Purchasing behaviour on halal food products during movement control order (MCO): quantitative evidence from covid-19 pandemic / Sharifah Zannierah Syed Marzuki … [et al.] |
| title_full_unstemmed | Purchasing behaviour on halal food products during movement control order (MCO): quantitative evidence from covid-19 pandemic / Sharifah Zannierah Syed Marzuki … [et al.] |
| title_short | Purchasing behaviour on halal food products during movement control order (MCO): quantitative evidence from covid-19 pandemic / Sharifah Zannierah Syed Marzuki … [et al.] |
| title_sort | purchasing behaviour on halal food products during movement control order (mco): quantitative evidence from covid-19 pandemic / sharifah zannierah syed marzuki … [et al.] |
| topic | Purchasing. Selling. Sales personnel. Sales executives |
| url | https://ir.uitm.edu.my/id/eprint/43964/1/43964.pdf https://ir.uitm.edu.my/id/eprint/43964/ |
| url_provider | http://ir.uitm.edu.my/ |