The use of the elaboration likelihood model and Islamic persuasive communication for online persuasion
This concept paper explores the online persuasion in the light of Elaboration Likelihood Model (ELM) and the Islamic communication principles. According to ELM persuasion happens between one of the two routes; the central route and peripheral route that lead to behavioural change. Central route proc...
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| Format: | Article |
| Language: | en |
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Academy of Contemporary Islamic Studies (ACIS)
2020
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| Online Access: | https://ir.uitm.edu.my/id/eprint/43473/1/43473.pdf https://ir.uitm.edu.my/id/eprint/43473/ https://ejitu.uitm.edu.my/v4/v-vol2-2020 |
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| _version_ | 1850997873520410624 |
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| author | Mohamad, Nor Atifah Abdullah, Normah Suyurno, S. Salahudin |
| author_facet | Mohamad, Nor Atifah Abdullah, Normah Suyurno, S. Salahudin |
| author_sort | Mohamad, Nor Atifah |
| building | Tun Abdul Razak Library |
| collection | Institutional Repository |
| content_provider | Universiti Teknologi Mara |
| content_source | UiTM Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | This concept paper explores the online persuasion in the light of Elaboration Likelihood Model (ELM) and the Islamic communication principles. According to ELM persuasion happens between one of the two routes; the central route and peripheral route that lead to behavioural change. Central route processing depends on the strength of the argument or the logical processing of the information whereas peripheral route depends on the contextual clues or other seemingly unimportant cues. As for the Islamic communication principles, this paper presents the two main principles of Islamic communication, which are the tawhidic principle and the doctrine of ma’ruf and munkar and the six Islamic ethics of conversation. Thus, this paper suggests the use of Islamic values and elements together with the two routes of persuasion postulated by ELM in order to create the persuasion process that is permissible from Islamic context. These insights may shed new research direction in term of online persuasion as the proposed framework may further develop the online persuasion that suits the Muslim community. |
| format | Article |
| id | my.uitm.ir-43473 |
| institution | Universiti Teknologi Mara |
| language | en |
| publishDate | 2020 |
| publisher | Academy of Contemporary Islamic Studies (ACIS) |
| record_format | eprints |
| spelling | my.uitm.ir-434732025-12-01T04:54:42Z https://ir.uitm.edu.my/id/eprint/43473/ The use of the elaboration likelihood model and Islamic persuasive communication for online persuasion ejitu Mohamad, Nor Atifah Abdullah, Normah Suyurno, S. Salahudin The practice of Islam. Islam and work Communication in management. Communication in organizations. Communication of information Web-based user interfaces. User interfaces (Computer systems) This concept paper explores the online persuasion in the light of Elaboration Likelihood Model (ELM) and the Islamic communication principles. According to ELM persuasion happens between one of the two routes; the central route and peripheral route that lead to behavioural change. Central route processing depends on the strength of the argument or the logical processing of the information whereas peripheral route depends on the contextual clues or other seemingly unimportant cues. As for the Islamic communication principles, this paper presents the two main principles of Islamic communication, which are the tawhidic principle and the doctrine of ma’ruf and munkar and the six Islamic ethics of conversation. Thus, this paper suggests the use of Islamic values and elements together with the two routes of persuasion postulated by ELM in order to create the persuasion process that is permissible from Islamic context. These insights may shed new research direction in term of online persuasion as the proposed framework may further develop the online persuasion that suits the Muslim community. Academy of Contemporary Islamic Studies (ACIS) 2020-12 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/43473/1/43473.pdf Mohamad, Nor Atifah and Abdullah, Normah and Suyurno, S. Salahudin (2020) The use of the elaboration likelihood model and Islamic persuasive communication for online persuasion. (2020) e-Journal of Islamic Thought and Understanding (e-JITU) <https://ir.uitm.edu.my/view/publication/e-Journal_of_Islamic_Thought_and_Understanding_=28e-JITU=29.html>, 2 (Dec). pp. 83-95. ISSN 2006-9617 https://ejitu.uitm.edu.my/v4/v-vol2-2020 |
| spellingShingle | The practice of Islam. Islam and work Communication in management. Communication in organizations. Communication of information Web-based user interfaces. User interfaces (Computer systems) Mohamad, Nor Atifah Abdullah, Normah Suyurno, S. Salahudin The use of the elaboration likelihood model and Islamic persuasive communication for online persuasion |
| title | The use of the elaboration likelihood model and Islamic persuasive communication for online persuasion |
| title_full | The use of the elaboration likelihood model and Islamic persuasive communication for online persuasion |
| title_fullStr | The use of the elaboration likelihood model and Islamic persuasive communication for online persuasion |
| title_full_unstemmed | The use of the elaboration likelihood model and Islamic persuasive communication for online persuasion |
| title_short | The use of the elaboration likelihood model and Islamic persuasive communication for online persuasion |
| title_sort | use of the elaboration likelihood model and islamic persuasive communication for online persuasion |
| topic | The practice of Islam. Islam and work Communication in management. Communication in organizations. Communication of information Web-based user interfaces. User interfaces (Computer systems) |
| url | https://ir.uitm.edu.my/id/eprint/43473/1/43473.pdf https://ir.uitm.edu.my/id/eprint/43473/ https://ejitu.uitm.edu.my/v4/v-vol2-2020 |
| url_provider | http://ir.uitm.edu.my/ |