Psychological compliance techniques for marketing sports product / Vincent Parnabas … [et al.]
The main purpose of this study is to identify the effectiveness of psychological compliance techniques approach to promote sports product to the customers. Therefore, this survey aims to determine the most preferred psychological techniques of promoting sports product. The instrument used for this s...
Saved in:
| Main Authors: | , , , , , |
|---|---|
| Format: | Article |
| Language: | en |
| Published: |
Universiti Teknologi MARA, Shah Alam: Malaysian Academy of SME and Entrepreneurship Development (MASMED)
2018
|
| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/43342/1/43342.pdf https://ir.uitm.edu.my/id/eprint/43342/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1833067234174435328 |
|---|---|
| author | Parnabas, Vincent Parnabas, Julinamary Parnabas, Antoinette Mary Mahamood, Yahaya Fauzee, Mohd Sofian Omar Haji Mohd Nor, Mohad Anizu |
| author_facet | Parnabas, Vincent Parnabas, Julinamary Parnabas, Antoinette Mary Mahamood, Yahaya Fauzee, Mohd Sofian Omar Haji Mohd Nor, Mohad Anizu |
| author_sort | Parnabas, Vincent |
| building | Tun Abdul Razak Library |
| collection | Institutional Repository |
| content_provider | Universiti Teknologi Mara |
| content_source | UiTM Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | The main purpose of this study is to identify the effectiveness of psychological compliance techniques approach to promote sports product to the customers. Therefore, this survey aims to determine the most preferred psychological techniques of promoting sports product. The instrument used for this study is a 20-item Psychological Compliance Techniques questionnaire which had been distributed to sports product managers. The questionnaire included 4 techniques of promoting such as Foot-In-The-Door, Lowball Technique, Door-In– Face-Technique and That’s-Not-All-Technique. The respondents consist of 75 managers, including, top-level managers (N=12), middle-level managers (N=25) and low-level managers (N= 38). The results show that the most effective psychological compliance techniques for marketing sports product for top-level managers are That’s-Not-All-Technique, F (2, 75) = 13.625, p < .01, and Lowball technique, F (2, 75) = 11.418, p < .01. While, Door-In-Face technique, F (2, 75) = 15.559, p < .01., and Foot-In-The-Door technique, F (2, 75) = 12.314, p < .01., are the most effective Psychological Compliance Techniques for Marketing Sports Product for low-level managers. Sports industry can use this psychological compliance techniques to market their sports product effectively and efficiently. Psychological compliance techniques are useful methods in changing customers’ behaviour due to the request or direction of sales personnel. |
| format | Article |
| id | my.uitm.ir-43342 |
| institution | Universiti Teknologi Mara |
| language | en |
| publishDate | 2018 |
| publisher | Universiti Teknologi MARA, Shah Alam: Malaysian Academy of SME and Entrepreneurship Development (MASMED) |
| record_format | eprints |
| spelling | my.uitm.ir-433422021-03-11T07:21:02Z https://ir.uitm.edu.my/id/eprint/43342/ Psychological compliance techniques for marketing sports product / Vincent Parnabas … [et al.] aej Parnabas, Vincent Parnabas, Julinamary Parnabas, Antoinette Mary Mahamood, Yahaya Fauzee, Mohd Sofian Omar Haji Mohd Nor, Mohad Anizu Marketing Branding (Marketing) The main purpose of this study is to identify the effectiveness of psychological compliance techniques approach to promote sports product to the customers. Therefore, this survey aims to determine the most preferred psychological techniques of promoting sports product. The instrument used for this study is a 20-item Psychological Compliance Techniques questionnaire which had been distributed to sports product managers. The questionnaire included 4 techniques of promoting such as Foot-In-The-Door, Lowball Technique, Door-In– Face-Technique and That’s-Not-All-Technique. The respondents consist of 75 managers, including, top-level managers (N=12), middle-level managers (N=25) and low-level managers (N= 38). The results show that the most effective psychological compliance techniques for marketing sports product for top-level managers are That’s-Not-All-Technique, F (2, 75) = 13.625, p < .01, and Lowball technique, F (2, 75) = 11.418, p < .01. While, Door-In-Face technique, F (2, 75) = 15.559, p < .01., and Foot-In-The-Door technique, F (2, 75) = 12.314, p < .01., are the most effective Psychological Compliance Techniques for Marketing Sports Product for low-level managers. Sports industry can use this psychological compliance techniques to market their sports product effectively and efficiently. Psychological compliance techniques are useful methods in changing customers’ behaviour due to the request or direction of sales personnel. Universiti Teknologi MARA, Shah Alam: Malaysian Academy of SME and Entrepreneurship Development (MASMED) 2018 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/43342/1/43342.pdf Psychological compliance techniques for marketing sports product / Vincent Parnabas … [et al.]. (2018) ASEAN Entrepreneurship Journal (AEJ) <https://ir.uitm.edu.my/view/publication/ASEAN_Entrepreneurship_Journal_=28AEJ=29/>, 4 (1). pp. 137-148. ISSN 2637-0301 (e-ISSN) |
| spellingShingle | Marketing Branding (Marketing) Parnabas, Vincent Parnabas, Julinamary Parnabas, Antoinette Mary Mahamood, Yahaya Fauzee, Mohd Sofian Omar Haji Mohd Nor, Mohad Anizu Psychological compliance techniques for marketing sports product / Vincent Parnabas … [et al.] |
| title | Psychological compliance techniques for marketing sports product / Vincent Parnabas … [et al.] |
| title_full | Psychological compliance techniques for marketing sports product / Vincent Parnabas … [et al.] |
| title_fullStr | Psychological compliance techniques for marketing sports product / Vincent Parnabas … [et al.] |
| title_full_unstemmed | Psychological compliance techniques for marketing sports product / Vincent Parnabas … [et al.] |
| title_short | Psychological compliance techniques for marketing sports product / Vincent Parnabas … [et al.] |
| title_sort | psychological compliance techniques for marketing sports product / vincent parnabas … [et al.] |
| topic | Marketing Branding (Marketing) |
| url | https://ir.uitm.edu.my/id/eprint/43342/1/43342.pdf https://ir.uitm.edu.my/id/eprint/43342/ |
| url_provider | http://ir.uitm.edu.my/ |