The factors influencing customer satisfaction towards the tour service provided in Rumah Terbalik, Tamparuli / Casey Brent Bagah
The tourism sector is constantly growing from time-to-time. Satisfaction is essentially the most important factor in the tourism industry. For guided tours, customers can be influenced by various factors which enhance their satisfaction of the tour. This study attempts to examine the satisfaction...
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| Format: | Student Project |
| Language: | en |
| Published: |
2014
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/43263/1/43263.pdf https://ir.uitm.edu.my/id/eprint/43263/ |
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| _version_ | 1833067218098716672 |
|---|---|
| author | Bagah, Casey Brent |
| author_facet | Bagah, Casey Brent |
| author_sort | Bagah, Casey Brent |
| building | Tun Abdul Razak Library |
| collection | Institutional Repository |
| content_provider | Universiti Teknologi Mara |
| content_source | UiTM Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | The tourism sector is constantly growing from time-to-time. Satisfaction is essentially the
most important factor in the tourism industry. For guided tours, customers can be influenced
by various factors which enhance their satisfaction of the tour. This study attempts to
examine the satisfaction of customers towards the tour service provided in Rumah Terbalik.
Tamparuli, which is one of the popular attractions in Sabah, Malaysia. However, the factors
influencing customer satisfaction have yet to be indentified. Several factors were selected and
examined to find whether it is related to customer sat isfaction. These factors include tour
motivation, tour expectation and tour guide. The analysis showed that customers did come
back again to visit Rumah Terbalik. Therefore, this research aims to identify the factors
influencing customer satisfaction towards the tour service provided in Rumah Terbalik,
Tamparuli. The relationship of the influencing factors and customer satisfaction were also
studied. |
| format | Student Project |
| id | my.uitm.ir-43263 |
| institution | Universiti Teknologi Mara |
| language | en |
| publishDate | 2014 |
| record_format | eprints |
| spelling | my.uitm.ir-432632021-03-15T04:13:57Z https://ir.uitm.edu.my/id/eprint/43263/ The factors influencing customer satisfaction towards the tour service provided in Rumah Terbalik, Tamparuli / Casey Brent Bagah Bagah, Casey Brent Travel and the state. Tourism Business ethics Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction The tourism sector is constantly growing from time-to-time. Satisfaction is essentially the most important factor in the tourism industry. For guided tours, customers can be influenced by various factors which enhance their satisfaction of the tour. This study attempts to examine the satisfaction of customers towards the tour service provided in Rumah Terbalik. Tamparuli, which is one of the popular attractions in Sabah, Malaysia. However, the factors influencing customer satisfaction have yet to be indentified. Several factors were selected and examined to find whether it is related to customer sat isfaction. These factors include tour motivation, tour expectation and tour guide. The analysis showed that customers did come back again to visit Rumah Terbalik. Therefore, this research aims to identify the factors influencing customer satisfaction towards the tour service provided in Rumah Terbalik, Tamparuli. The relationship of the influencing factors and customer satisfaction were also studied. 2014-12 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/43263/1/43263.pdf The factors influencing customer satisfaction towards the tour service provided in Rumah Terbalik, Tamparuli / Casey Brent Bagah. (2014) [Student Project] (Unpublished) |
| spellingShingle | Travel and the state. Tourism Business ethics Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Bagah, Casey Brent The factors influencing customer satisfaction towards the tour service provided in Rumah Terbalik, Tamparuli / Casey Brent Bagah |
| title | The factors influencing customer satisfaction towards the tour service provided in Rumah Terbalik, Tamparuli / Casey Brent Bagah |
| title_full | The factors influencing customer satisfaction towards the tour service provided in Rumah Terbalik, Tamparuli / Casey Brent Bagah |
| title_fullStr | The factors influencing customer satisfaction towards the tour service provided in Rumah Terbalik, Tamparuli / Casey Brent Bagah |
| title_full_unstemmed | The factors influencing customer satisfaction towards the tour service provided in Rumah Terbalik, Tamparuli / Casey Brent Bagah |
| title_short | The factors influencing customer satisfaction towards the tour service provided in Rumah Terbalik, Tamparuli / Casey Brent Bagah |
| title_sort | factors influencing customer satisfaction towards the tour service provided in rumah terbalik, tamparuli / casey brent bagah |
| topic | Travel and the state. Tourism Business ethics Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction |
| url | https://ir.uitm.edu.my/id/eprint/43263/1/43263.pdf https://ir.uitm.edu.my/id/eprint/43263/ |
| url_provider | http://ir.uitm.edu.my/ |