The marketing effectiveness of Tabung Haji`s Link Card (THLC) among rural account holders in Sabah / Mohamad Harith Annuar
This research is an attempt to investigate the marketing effectiveness of Tabung Haji Link Card among rural account holders in Sabah. Over 300 questionnaires were distributed during the study. The researcher identified that there are three (3) independent variables involved in this study namely L...
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| Main Author: | |
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| Format: | Student Project |
| Language: | en |
| Published: |
2016
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/43258/1/43258.pdf https://ir.uitm.edu.my/id/eprint/43258/ |
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| Summary: | This research is an attempt to investigate the marketing effectiveness of Tabung Haji Link
Card among rural account holders in Sabah. Over 300 questionnaires were distributed during
the study. The researcher identified that there are three (3) independent variables involved in
this study namely Location, Advertising, and Product. In the findings, it is shown that
Product has a perfectly positive significant relationship with the dependent variable. The
dependent variable in this study is the marketing effectiveness of THLC among rural account
holders in Sabah. Respondent involved in this study are among account holders who are
registered under Lembaga Tabung Haji. |
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