Co-creation and service innovation as performance indicators in the hospitality industry / Vivek Sharma and Dada Ab Rouf Bhat

This study aims at assessing the impact of co-creation on service innovation and also explores the dimensions of service innovation in the hotel industry as a performance indicator. The study was carried out through self-administered questionnaires to collect the data from 317 managers and frontline...

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Bibliographic Details

Main Authors:	Sharma, Vivek, Bhat, Dada Ab Rouf
Format:	Article
Language:	en
Published:	Faculty of Hotel and Management, Universiti Teknologi MARA, Puncak Alam Campus 2020
Subjects:	Etiquette of entertaining. Duties of host and hostess. Hospitality Customer services. Customer relations Hospitality industry. Hotels, clubs, restaurants, etc. Food service
Online Access:	https://ir.uitm.edu.my/id/eprint/43007/1/43007.pdf https://ir.uitm.edu.my/id/eprint/43007/ https://www.jthca.org/
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