Assessing and managing the factors contributing to radio listeners' choice a study of cats fm / Rosemiyati Mohd. Nawawi ... [et al.].

The survival of a radio station depends on the listeners' tuning into its radio programs hence understanding the listeners' preferences will contribute to listeners' acceptance of CATS FM. The objectives of the study were to ascertain listeners' overall perception toward CATS FM,...

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Bibliographic Details

Main Authors:	Mohd. Nawawi, Rosemiyati, Bujang, Julia, Annuar, Noraslin
Format:	Student Project
Language:	en
Published:	2010
Subjects:	Research Citizen participation
Online Access:	https://ir.uitm.edu.my/id/eprint/42933/1/42933.pdf https://ir.uitm.edu.my/id/eprint/42933/
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