A study on young consumers’ buying attention towards sex appeal advertising / Nurul Izzati Mohd Usman

In this particular study, the research is purposely narrowing down to a narrow sample group of young consumers’ and it is specifically focus on age between 18 years old until 26 years old. The main study of this research is to identify the dimension that influences the young consumers’ buying intent...

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Bibliographic Details

Main Author:	Mohd Usman, Nurul Izzati
Format:	Student Project
Language:	en
Published:	2016
Subjects:	Perception Consumption. Demand (Economic theory) Advertising Women in advertising
Online Access:	https://ir.uitm.edu.my/id/eprint/42919/1/42919.pdf https://ir.uitm.edu.my/id/eprint/42919/
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