A study on young consumers’ buying attention towards sex appeal advertising / Nurul Izzati Mohd Usman
In this particular study, the research is purposely narrowing down to a narrow sample group of young consumers’ and it is specifically focus on age between 18 years old until 26 years old. The main study of this research is to identify the dimension that influences the young consumers’ buying intent...
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| Format: | Student Project |
| Language: | en |
| Published: |
2016
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| Online Access: | https://ir.uitm.edu.my/id/eprint/42919/1/42919.pdf https://ir.uitm.edu.my/id/eprint/42919/ |
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