Beneficial usage of social marketing for small and medium-sized enterprise (SME) in Johor / Hairiani Abdul Hamid ... [et al.]

The study that was carried out by the researchers is to find out the beneficial usage of social marketing for small-and medium-sized enterprises (SMEs) in Johor. A total of 100 sets of questionnaires have been distributed to the respondents at Nusajaya Johor. The respondents who were given the ques...

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Bibliographic Details

Main Authors:	Abdul Hamid, Hairiani, Kamarolzaman, Noraishah, Omar, Zurina, Wan Abdul Hamid, Wan Nazihah Najwa
Format:	Article
Language:	en
Published:	UiTM Cawangan Johor 2020
Subjects:	Small business. Medium-sized business Social aspects. Social marketing Marketing
Online Access:	https://ir.uitm.edu.my/id/eprint/42765/1/42765.pdf https://ir.uitm.edu.my/id/eprint/42765/ https://insightjournal.my/
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