Understanding consumer buying behavior towards fast food restaurant in Kota Samarahan / Nurul Atiqah Jamil

Consumer buying behavior is considered to be an Inseparable part of marketing and Kotler and Keller (2011) stated that consumer buying behavior is the study of the ways of buying and disposing of goods, services, ideas or experiences by the individuals, groups and organizations in order to satisfy...

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Bibliographic Details

Main Author:	Jamil, Nurul Atiqah
Format:	Student Project
Language:	en
Published:	2015
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives
Online Access:	https://ir.uitm.edu.my/id/eprint/42714/1/42714.pdf https://ir.uitm.edu.my/id/eprint/42714/
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