Understanding consumer buying behavior towards fast food restaurant in Kota Samarahan / Nurul Atiqah Jamil
Consumer buying behavior is considered to be an Inseparable part of marketing and Kotler and Keller (2011) stated that consumer buying behavior is the study of the ways of buying and disposing of goods, services, ideas or experiences by the individuals, groups and organizations in order to satisfy...
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| Format: | Student Project |
| Language: | en |
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2015
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| Online Access: | https://ir.uitm.edu.my/id/eprint/42714/1/42714.pdf https://ir.uitm.edu.my/id/eprint/42714/ |
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